CHAMPION goes back on shelves with an upgraded formula for its Champion Supra Power detergents and an all-new packaging!
Four decades ago, Peerless Products Manufacturing Corporation launched a detergent brand that rivaled all the leading detergents in the market – Champion quickly become a household name with its detergent powder line.
This 2019, Champion upped its game with the launch of its most powerful whitening formula ever that promises superior cleaning and “Puting walang bakas”.
The the all new Champion Supra Power was launched last August 5 at the Makati Diamond Residences with celebrity brand ambassador Judy Ann Santos-Agoncillo sharing her Supra Nanay experiences at home with her three kids Yohan, Lucho and Luna.
Judy Ann also excitedly talked about her new TVC campaign for the new Champion Supra Power that is scheduled for launch on August 13. The commercial features a special tribute to Supra Nanays – the moms who, despite whatever limitations abound, still manage to care for and provide for their families through their tireless work, sacrifices, and love, day-in and day-out.
Hosted by Cerah Hernandez-Co, the launch also featured an interview with celebrity teens Ylona Garcia, Heaven Peralejo and Grae Fernandez who talked about their Supra Nanays.
Their stories, serving as examples of the types of content Champion hopes to gather for the next phase of their campaign – #SupraPowerNiNanay – where they’ll be asking consumers to submit stories of their Supra Nanays. Chosen stories could then be eventually featured in a mini-docu digital film featuring the real Supra Nanays.
Champion Supra Power is now available in four fragrance variants – Original Supra Clean, Citrus Fresh, Sunny Fresh, and With Fabric Conditioner. Get it at all leading supermarkets and convenience stores
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