BUSINESS: Dr. Shiba - From Humble Beginnings to Pet Care Royalty

Dr. Shiba, under the guidance of Tyger Brands, emerged as a pet care brand reshaping the landscape of pet wellness. Founded in January 2022 by Renner and Michael, the brand offers dog supplements cleverly disguised as delectable treats, featuring cutting-edge German formulations developed in collaboration with renowned veterinary experts.

The journey of Dr. Shiba on TikTok Shop exemplifies the effectiveness and appeal of quality pet care products within the digital marketplace. Recognized by veterinarians, nutritionists, and pet parents alike, the brand highlights the tangible impact of innovative solutions offered through TikTok Shop. Furthermore, it underscores the platform’s capacity to facilitate meaningful connections between pet owners and brands, offering valuable insights into consumer preferences and trends within the industry.

Harnessing the Power of Digital

In its digital marketing campaign, Dr. Shiba leveraged TikTok Shop, a leading e-commerce platform that has become a trusted advocate in the Philippine market. TikTok Shop provided a stage for Dr. Shiba to showcase its products to a dedicated audience, with its wide-reaching capabilities, engaging interface, and reliability.

As a strong supporter of local businesses and budding entrepreneurs, TikTok Shop has played a pivotal role in helping merchants like Dr. Shiba reach a broader audience, enhance their social presence, and build genuine connections with consumers. Shoppers got to know and be satisfied with the brand’s scientifically engineered ingredients that are not only low in calories but also free from harmful toxins, offering a completely natural solution for a pet’s well-being. Among the lineup of Dr. Shiba’s pet products, the “Dr. Shiba Healthy Dog Treat Supplement Snacks for Pets: HAPPY TUMMY” is a bestseller on TikTok Shop for satisfying pets’ cravings and supporting their digestive health and overall vitality.

Leveraging TikTok’s vast user base and suite of e-commerce solutions, Dr. Shiba embraced the concept of ‘shoppertainment,’ engaging with customers directly through livestream sessions to showcase products in real-time, including a 12-hour daily livestream strategy, going beyond traditional marketing campaigns.

A Rising Star in the World of PetCare

In just over a year since its launch, Dr. Shiba has carved out a niche in the competitive pet care industry, defying the odds and winning the hearts of pet parents and enthusiasts. The brand’s performance on TikTok Shop, becoming the top seller in all pet care categories, reflects its rapid rise to prominence.

Dr. Shiba’s sales have witnessed significant growth, with a more than 50% increase in market sales and a surge in paid orders and live page views from almost 50,000 viewers, demonstrating the brand’s popularity and growth as a local pet care brand on TikTok Shop.

Additionally, the brand experienced a sales increase of almost 300% in the third quarter of 2023 compared to the second quarter, with September sales soaring to around 250 times higher than January 2023, indicating the brand’s continuous growth and unwavering popularity on TikTok Shop.

With a commitment to pet health and an innovative digital marketing strategy, Dr. Shiba offers products that enhance pets’ physical and mental wellness, providing pet owners with valuable solutions.