Ginebra San Miguel honors frontliners and the Filipino Spirit with a special limited edition Kuwatro Kantos label and the very first Ginumanfest live online concert.
Nothing can dampen the Barangay Ginebra “Never-Say-Die” spirit, not even the might of a deadly coronavirus as GSM pushes through with its ONE GINEBRA NATION 2020 celebration via the very first online Ginumanfest Annual Music Festival held at the official Facebook Page of Ginebra San Miguel last Saturday, June 20 at 8pm.
Since 2011, Ginumanfest has been championing the best in OPM talent year on year, bringing Filipinos together for an epic celebration of music, food, and the world’s best selling gin.
In Honor of Heroes
This year is a different celebration, aside from doing the concert online the event also aims to spread a message of hope and honor those who tirelessly risk their own lives for the sake of other people – our medical frontliners.
Now more than ever, the message of unity and togetherness of Ginebra San Miguel’s “One Ginebra Nation” campaign could not be more timely.
Early on in the crisis, Ginebra San Miguel found a way to do its part to help as well as to honor the modern heroes in the frontlines.
Aside from donating millions of liters of ethyl alcohol to hospitals and the frontlines, Ginebra San Miguel came out with a reimagination of its iconic label by National Artist Fernando Amorsolo. The image of St. Michael the Archangel vanquishing the devil that has been on the Kuwatro Kantos and Bilog bottles for over 100 years were turned into artworks honoring the brave doctors, nurses, security guards, factory workers, delivery and grocery personnel. These artworks were posted on Ginebra San Miguel’s Facebook Page and netizens were inspired to react and share.
Ginebra San Miguel responded to the clamor to make these artworks an actual bottle label so a limited edition Kuwatro Kantos bottle was released with the commemorative label featuring the healthcare workers.
The label also bears the following inscription:
“Para sa tapang na tunay! Para sa mga kusang-loob na nagsasakripisyo para sa iba, saludo ang Ginebra San Miguel sa tapang ninyo.”
A Message of Hope
The live online concert featured three of the Philippines’ biggest bands namely Banda ni Kleggy, Silent Sanctuary, and December Avenue not only kept netizens entertained with their hits, they also sent out messages of hope and encouragement.
Hosted by Magic 89.9’s DJ Suzy Gamboa and DJ CJ Rivera, viewers were encouraged to prepare their favorite Ginebra San Miguel drinks as they were also treated to the special participation of industry idols such as Sue Ramirez, 2020 Ginebra San Miguel Calendar Girl Sanya Lopez, top favorite candidates from Miss Universe Philippines pageant, and the Barangay Ginebra San Miguel Gin Kings.
Ginebra San Miguel also gave more reasons to toast the Filipinos’ heroic deeds and never-say-die spirit when it launched its newest products – GSM Blue Flavors Tamarind Punch and the Ginebra San Miguel Hari one-liter bottle at the live online concert.
You can still catch the first Ginumanfest live online concert event via Ginebra San Miguel’s Official Facebook page https://www.facebook.com/BarangayGinebra/
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