On the 5th season of CNN Philippines’ THE FINAL PITCH, host and creator John Aguilar announces the very first themed season of the show which will be all about “Real Estate and Livable Cities.”

The announcement was made last Wednesday at the Hexagon Lounge in Makati City led by John himself with co-executive producer and Streetpark Productions, Inc. Vice President Monica Hipolito-Aguilar.

THE FINAL PITCH is the Philippines’ first and only business reality television show airing Sundays at 8 pm with replays every Monday at 9:30 pm and Saturdays at 1 pm on CNN Philippines.

Previous seasons of the show focused on various technology startups and SMEs pitching their businesses to investor judges for funding. For this season, real estate-related deals and solutions for the property sector will be at the forefront.

The Final Pitch Season 5 will feature landowners and entrepreneurs who will pitch their properties and businesses to a panel of investor-judges who are on the other hand looking to own a piece of their properties or companies.

John Aguilar

“For the first time ever, we will be producing a season with a theme. The Final Pitch Season 5: Real Estate and Livable Cities Edition will be the first season focused on real estate projects, urban solutions, and property technologies that contribute to the livability and sustainability of our cities,” said John Aguilar who is also the CEO of Dragon’s Nest, a startup venture builder that will be building the ASEAN region’s next exponential startups.

A property owner or owner’s representative or broker can pitch a property to the show’s investors.

The properties must be free from any liens and encumbrances and must be fully owned by the party pitching the property. These properties will be pitched to the investors with the intention of selling the properties to them, or engaging in a possible joint venture project together. The terms of the deal may be flexible, but if the project is not interesting, the project might not even make it past the consideration stage.

Aside from real estate deals, and more importantly, the season will also feature startups who will pitch businesses that make for livable cities – green and sustainable building materials and technologies, clean energy, all the way to smart home and proptech (property technology).

Entrepreneurs who pitch their enterprise, service or invention must have at least a minimum viable product or prototype. Businesses that provide solutions that improve people’s quality of living, particularly those that address safety, hygiene, healthcare, the environment, recreation, public transport and access to goods and services will also be considered.

The show’s panel of investor judges is a mix of property developers, businessmen, and corporate leaders keen on exploring new enterprises that can complement their businesses, integrate effectively into their value chain, allow them to diversify their portfolio, or enable them to create meaningful impact through strategic initiatives and interventions.

According to the investor-judges, real estate opportunities in the Philippines right now is doing much better compared to its Asean neighbors, and will continue to resilient despite of having areas that are already saturated. In fact, they all agreed that there is still a deficit in socialized housing – the demand is there mainly because of the growing middle class population.

The fifth season’s judges are real estate movers: Victor Consunji, CEO of Victor Consunji Development Corporation, an innovative developer of homes and modern neighborhoods; Cary Lagdameo, First Vice President of Davao-based Damosa Land Inc., the real estate arm of the Anflo group of companies;  Cesar Wee Jr., President of Wee Community Developers Inc., one of the fastest growing premium residential developers in the country; and returning investor Jet Yu, founder and CEO of Prime Philippines, one of the youngest and most aggressive real-estate consultancy firms in the country. In the mix to look for livable cities solutions and technologies is George Royeca, Chief Transport Advocate of Angkas.

Cary Lagdameo and Cesar Wee, Jr. didn’t make it to the show’s media conference last Wednesday. Wee is represented by Carson Choa, COO of Community Developers, Inc. while Lagdameo joined in the discussion via video conferencing straight from Davao City.

Aside from the Investor-Judges, mentors Amor Maclang, Public Engagement head of the Urban Land Institute and co-founder of GeiserMaclang Marketing Communications Inc., and Hardy Lipana, President and CEO of Conveyance Realty Services Inc. will guide the finalists in the different aspects of their business proposals.

Royeca of Angkas said that Metro Manila is now synonymous to “congestion.” Consunji on the other hand mentioned that most Metro Manila dwellers suffer from “Lifestyle Undertime” due to heavy traffic.

Maclang stressed during the conference that urbanization is ruining the quality of life and points that regionalized developments is one alternative that we should all look at. The challenge therefore is in discovering new and better locations outside of Mega Manila.

“Ultimately, we are looking for great deals for the investors for properties that can be land banked, renovated, or developed for the future,” Aguilar shared.

Interested property owners and entrepreneurs who want to pitch their property, solution or startup may log on to thefinalpitch.ph/application. Deadline for submission is by November 11, 2019.

The Final Pitch is produced by Streetpark Productions, Inc. To view past seasons and to find out how you can get involved in future seasons, log on to TheFinalPitch.ph

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