I wouldn’t be surprised to see PBA legend and actor Benjie Paras endorse a detergent brand. But together with his sons Kobe and Andre? Now that’s a first!

New detergent brand SUN SOFT recently signed in the father-son trio to be their celebrity endorsers with the hope of communicating the value proposition of their product lines to the public amidst a sea of similar products in the market today.

SUN SOFT is a brand of cleaning products exclusively available through the direct selling company MSE or Marikina Shoe Exchange. They currently have three (3) products available – Sun Soft Paradise Powder Detergent, Sun Soft Heavenly Fabric Conditioner and Sun Soft Zesty Lemon Dishwashing Liquid.

SUN SOFT Product Features

Sun Soft Paradise Powder Detergent 800g – 185 Pesos

  • Optical Brightness with the ability to absorb UV light, reflecting blue light to make clothes visibly whiter and the colors more vibrant. Enjoy whiter and brighter clothes kahit hindi ka na mag-Chlorox or bleach!
  • Power Deodorizers to remove and protect against unpleasant odors throughout the day. This is great specially during Summer when the body has a tendency to sweat a lot. During the Rainy Season, this helps overcome “kulob” smell.
  • Long-lasting fragrance with micro-encapsulated perfumes that give 3x more perfume compared to the previous formulation.
  • Anti-Dirt Shield to quickly remove dirt and grime and prevent them from coming back into clothes during washing
  • Budget Friendly Easy Rinse Formulation. Sun Soft Paradise Powder Detergent has fast-forming bubbles for a hassle free, quick rinse formula.
  • “No chalky residue” It is not like other detergents that leave a dry, powdery residue on washed clothes.

Sun Soft Heavenly Fabric Conditioner 1000ml – 280 Pesos

  • 3x MORE micro-encapsulated perfumes for an all day long heavenly scent!
  • The Sweet Heaven Fragrance in every Sun Soft Heavenly Fabric Conditioner is preferred by more Fabric Conditioner users compared to the leading brands as shown by our study.
  • Softer Clothes & Garments making them comfortable to wear
  • Easy Iron, Anti-Wrinkle Formulation to make ironing easier and by helping prevent creases and wrinkles on clothes
  • It also helps protect clothes from damage during washing and from static discharges in dry weather

Sun Soft Zesty Lemon Dishwashing Liquid 270ml – 125 Pesos

  • Save on money thanks to its concentrated formula! Cleans up to 5x more than other brands
  • Save on time and effort with its easy rinse formulation leaving no soapy residue
  • Powerful cleaning formula that completely removes dried stains, odors and cold grease or “sebo” from plastic, ceramic and stainless steel utensils
  • Fresh summertime scent on your plates and utensils with no strong chemical odor

During the media launch held at Capitol Commons, SUN SOFT introduces Benjie and the Paras siblings as celebrity ambassadors who will represent the cleaning power of the three products. Just like the three athletes, Sun Soft is both tough and gentle at the same time.

Here’s a video of our interview with Benjie, Kobe and Andre:

How To Purchase Sun Soft Products

Like I said earlier, the Sun Soft brand is exclusively available on MSE and you can get it in 2 ways:

  1. Buy them from your nearest MSE dealer
  2. Be a member of MSE, buy the products at dealers price or start your  own retail business. Open Facebook and search “MSE Business”. Click on “Sign Up” and fill out the details. Submit and wait for MSE to contact you for your Voucher Code.

Also, beginning November, Sun Soft products will be available at the MSE Flagship Store in Lazada – you may use my voucher code MSEgrm7kq to avail of special deals and discounts on ALL MSE products.

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