INSURANCE is a clear manifestation of LOVE. Maybe it should be celebrated as well during Valentine’s Day.

To many people, an insurance policy is just another EXPENSE. And that is basically the reason why a lot of people are still without it. It usually compete with various types of bills, your groceries and mortgages. But when you think about it, these concerns often goes beyond your life here on earth. So how are these bills and mortgages gonna get paid when you’re already not around.

Now if you know LOVE, and you have people around you that you truly LOVE – spouse, children, parents – you’d always think of them first because that is what LOVE is all about. You don’t want them burdened with your passing, you’d want to leave a legacy of love when you’re already not around. And this is where a LIFE INSURANCE comes in – it’s like a love letter that can be passed on to your beloved when you’re gone.

And that’s the reason why I have a LIFE INSURANCE. Because I love my family and I will do anything for them, in this lifetime and to the next.

Country Bankers Life Insurance Corporations (CBLIC) for example, has been a messenger of love to many Filipino families all over the country for 54 years already.

Established on March 28, 1965 by Jose E. Desiderio, Sr. who found a niche by addressing the insurance needs of small and medium business entrepreneurs, farmers, fishermen, and public school teachers in rural areas, a market largely untapped in the 1960s.

Today, the third-generation Desiderios continue to uphold this legacy of accessible insurance to low-income Filipinos, with senior vice president and general manager, Geraldine Desiderio-Garcia steering the company to reach even more Filipinos.

Among these is the Classic Benefit Plan, offering insurance protection up to age 96 and  is payable in a three, five, seven, or 10-year period.

Alalay sa Buhay (ASB), on the other hand, provides renewable one-year insurance to individuals 13-70 years old for only Php 365, with natural and accidental death benefits.

ASB is also available for families and seniors, with ASB family being renewable up to age 70 for principal insured and covers up to 3 to 5 family members for only Php 750 for one unit.  ASB for Seniors covers individuals ages 71-80 and offers insurance for one year for only Php 1,000 for one unit.

Now as I said, an INSURANCE is an expression of love, but that love is not confined only to other people. If you love yourself and all the fruits of your labor, you’d wanna have an INSURANCE attached to it also.

An INSURANCE can proactively inspire you to be at the peak of health always or can also help you rise-up in times when you’re at your lowest.

Country Bankers Life Insurance Corporation recently launched its CB Kalinga 4P’s Program, a new insurance product consistent with its mission to serve the needs of rural banks and microfinance borrowers in the countryside.

This product provides a wide range of benefits for an annual amount of P150: Death (P5,000), Accidental Death and Permanent Disability (P15,000),  Accidental Medical/Reimbursement (P2,000 max.), Daily Confinement (P200/day max. of 30 days), Instant Abuloy (P500), and Fire and/or Lightning Assistance (P3,000).

An option for a six-month coverage for the principal insurer is also available at P75.

Under 4Ps, Family Packages are also available for an annual fee of only P250, a Principal would have his/her Spouse and a maximum of 3 children enjoy insurance benefits.

A Principal’s Spouse could avail of Death Benefit (P5,000), Accidental Death and Permanent Disability (P15,000), Daily Confinement Benefit (P200/day) and Instant Abuloy (P500) while his/her children (max of 3) would enjoy Death Benefit (P1,000), Accidental Death and Permanent Disability (P2,000) and Instant Abuloy (P250).

Six-month coverage for Family Packages are also available at P125 premium.

Country Bankers is the choice insurance provider in the countryside because it has made affordable, reliable insurance plans accessible to rural folk. As CBLIC continues to evolve as a company, it stays true to its core values:  sincere, dependable service to farmers, fishermen, small and medium business owners, employees, and teachers, mostly from rural areas. CBIG remains a reliable ally to Filipinos seeking security for themselves and their families, though its life and nonlife products.

In principle, the Country Bankers Insurance Group is LOVE. While you don’t really put a price on LOVE, this awesome company made it more affordable so that even the poorest of the poor can express and know what LOVE is.

For inquiries, visit us at Country Bankers Centre, 648 T.M. Kalaw, Manila or call tel. nos. 523-8611 for life insurance and 524-0621 for nonlife insurance.

www.countrybankers.com

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