KIM CHIU Opens First DeRUCCI Showroom in Escolta

DeRUCCI opened its first showroom in the Philippines with Chinita Princess KIM CHIU as first celebrity endorser.

DeRUCCI plants its flagship store at the historic street of Escolta in Binondo Manila. The grand inauguration was held last Friday (May 4) and attended by DeRUCCI principals David Shi, General Manager of DeRUCCI Overseas Holdings Ltd and Damien Raymond Ty, Corporate Secretary of DeRUCCI Philippines.

DeRUCCI was established in 2004 in Manhatthan, New York and boast of over 3,000 showrooms worldwide like China, Dubai, Australia, Germany, France, Japan, Egypt and Canada. From the East Coast to Southeast Asia, the company is now ready to expand its global reach.

What makes the brand stand out from the rest is that it marries contemporary European aesthetic with impressive modern engineering techniques to create products that not only last a lifetime, but also ensure a lifetime of comfort and convenience.

“DeRUCCI is committed to providing our customers with comfortable yet contemporary bedroom mattresses and furniture of the highest quality. We spend more than 1/3 of our lives sleeping, so why whouldn’t we prioritize getting ourselves a bed that’ll ensure us the best night’s sleep?” says Damien Raymond Ty.

Check out some of the beds and furniture in their Binondo Showroom:

Joining the launch last Friday is the original “My Binondo Girl” actress Kim Chiu who joined the corporate team of DeRUCCI in cutting the ribbon of the brand’s first store in the Philippines.