Stepping into a home that intuitively understands your needs isn’t a glimpse into a distant sci-fi future—it’s how modern Filipino families are living today. Recently, Haier Philippines and Abenson teamed up to turn the Abenson Greenhills Flagship Store into an immersive “Home of Possibilities.”
Blending smart technology, interactive lifestyle zones, and a stellar live performance by Yeng Constantino, the afternoon gave media and guests a firsthand look at how next-generation appliances seamlessly fit into daily routines.
Redefining Everyday Spaces with Smart Innovations
Instead of treating appliances as isolated gadgets, the showcase proved how thoughtful tech can elevate daily life with concrete, practical applications for the modern home:
- The Kitchen & Freshness: The Haier Horizon Refrigerator features NutriBank technology, which uses magnetic control to keep meat fresh up to five times longer—meaning fewer grocery runs and locked-in nutrients for meal prep. Alongside it, Pure Space Ice keeps the ice-making system separate to guarantee clean, odor-free ice. The Haier Cooking Range complements this with an integrated AirFrying Function and convection assistance, letting home cooks whip up crispy, oil-reduced meals efficiently while balancing kitchen safety.
- Intelligent Cooling: Managing home comfort is effortless with the Haier AI Voice Air Conditioner. Its smart voice controls and I-FEEL sensors dynamically direct airflow to wherever you are in the room, while AI Eco modes optimize energy consumption to keep electricity bills practical during humid months.
- Laundry Care: The Haier Iris Top Load Washing Machine solves common laundry headaches through Double Drive Technology for a tangle-free wash that prevents fabric twisting. Its Fresh Air Deodorization and Scent+ features keep garments fresh and fragrant for up to 12 hours after the cycle ends—ideal for busy individuals who can’t unload clothes immediately.
- Cinematic Entertainment: Living rooms get a massive upgrade with the 100-inch Mini LED TV. Powered by UltraSense AI and Audio Powered by KEF, it offers an ultra-smooth 144Hz refresh rate for blur-free sports or gaming, and automatically calibrates picture and sound depending on whether you’re streaming a daytime talk show or a midnight blockbuster.
A Legacy of Excellence: Haier Milestones Globally and in the Philippines
Haier’s ability to seamlessly blend lifestyle innovation with everyday utility stems from a deep-rooted history of global and local excellence:
- Global Milestones:
- Recognized as the World’s No. 1 Major Appliances Brand for 17 consecutive years by Euromonitor International.
- Ranked as the World’s No. 1 Smart Home Enterprise, leading the charge in connected IoT ecosystem appliances.
- Consistently featured on the Fortune Global 500 and named one of Forbes’ World’s Best Employers.
- Local Milestones in the Philippines:
- Expanding its retail presence to over 1,500 outlets nationwide, making cutting-edge smart solutions accessible to more households.
- Continuously elevating local lifestyle standards through landmark partnerships—including collaborations with the Philippine Basketball Association (PBA) and major brand ambassadors.
- Hosting high-impact consumer events like the nationwide Healthy Run and large-scale experiential showcases to bring smart innovations closer to Filipino families.
Beyond the Showroom: An Experiential Journey
The launch was much more than a product display. Lifestyle and category KOLs demonstrated how these innovations translate into real-world ease, while guests enjoyed a high-energy Haier x PBA basketball arcade experience. The celebration reached its peak with an intimate, soul-stirring live performance by Yeng Constantino, making it an unforgettable afternoon for partners and VIP guests.
“Our goal is to introduce Haier’s latest innovations to more Filipino consumers and strengthen our partnership with Abenson. We want to offer products that combine quality, smart technology, and good value, while making everyday life easier and more convenient for Filipino families,” shared Mr. Zhang Yong, Haier Philippines Sales Director.
By uniting Abenson’s mission of “Bringing the good life to every Filipino home” with Haier’s vision of a “Home of Possibilities,” both powerhouses continue to make smart, elevated living remarkably accessible.
About the Brands
- Haier: A trusted global home appliance leader providing cutting-edge solutions across refrigeration, laundry, air conditioning, television, and kitchen appliances designed for smarter living.
- Abenson: Celebrating 55 years as the Philippines’ Number 1 Household Appliance Store. With 150 branches nationwide and abenson.com, Abenson is dedicated to bringing the good life home through 100% original products, Easy Financing, Fast Delivery, and Professional Installation.
Are you ready to transform your living space? Which of these smart home innovations would you want in your home first?
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