For two decades, if you were a Filipino dreamer with big goals, chances are the Belle de Jour (BDJ) Power Planner wasn’t just in your bag—it was practically your best friend. More than a productivity tool, it’s been a confidante, a mirror for your highest aspirations, and a roadmap to actually get things done.
Now, as the iconic brand hits its incredible 20th anniversary, it’s not just celebrating; it’s radically transforming. BDJ is expanding beyond its signature planner and unveiling its next evolution: Big Dreams Journey.
The message is clear: It’s time to move from simply planning your dreams to actually living them.
From Beloved Planner to Purpose-Driven Movement
The official launch, held on October 8, 2025, at The Astbury in Makati City, marked a powerful shift. BDJ is no longer just a planner brand; it’s a purpose-driven movement built to inspire a new generation of dreamers to find their way.
“We’re expanding what we’ve always stood for,” says Darlyn Ty-Nilo, founder of BDJ. “For 20 years, the planner has been our foundation. Now, we’re building on that legacy by offering more tools, more experiences, and more ways to help people live their dreams.”
This evolution introduces the Big Dreams Journey—a complete Dreampowerment System designed to help you envision, reflect, and take actionable steps.
The Dreampowerment System: Tools, Workshops, and Community
What does this next chapter look like for you? It’s a holistic system built on three core pillars: tools, workshops, and community.
It all starts with an expanded suite of signature products: the new Vision Board Kit, deeply reflective Dreampowerment Journals, and of course, the BDJ Planner. This “trifecta” is designed to pull you from inspiration to action and from reflection to real-life transformation.
Over the years, BDJ has become a cultural touchstone—growing from a planner into an ecosystem that includes guided journals, affirmation decks, and “Dreampowerment challenges.” Now, they’re making it official.
As Ty-Nilo shares, “Every season of BDJ brought us closer to what we were truly meant to be: not just a planner brand, but a movement… This 20th year marks an expansion and a reaffirmation of our mission to support dreamers in even more powerful ways.”
The 2026 BDJ 20th Edition Planner serves as both a beautiful celebration of two decades of stories and the perfect springboard for this next phase of transformation.
Dreams Flourish in Community
The Big Dreams Journey is also rolling out new experiential elements, recognizing that your biggest breakthroughs often happen with others:
- Goal-Setting Challenges and Dreamers in Action events
- Community Spark Sessions
- Journaling and Visioning Workshops
“Dreams aren’t meant to be pursued alone,” Ty-Nilo adds. “They flourish in the community. That’s what Big Dreams Journey is all about: creating spaces where each person’s growth fuels another’s courage to dream.”
While the iconic planner will always be a cornerstone, the company’s “North Star” has shifted.
Ty-Nilo concludes, “If the first 20 years were about empowering people to plan their dreams, the next phase is about supporting them in truly living their dreams. We’re in the business of supporting dreams and taking action and steps towards them. That’s the legacy we want to carry forward.”
Big Dreams Journey represents BDJ’s evolution from product to purpose—a living empowerment ecosystem that helps you design the life you dream of.
Ready to unlock your next big dream? Explore the new Big Dreams Journey tools and experiences today!
- Shop Now: shop.ilovebdj.com
- Follow the Movement: @ilovebdj
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