Samsung strengthened its commitment to empowering digital transformation for public and private institutions in the Philippines through the company’s first Samsung Business Expo, held last March 21 at the Marriott Grand Ballroom in Pasay City.

Samsung Business Expo, “Innovations That Power Solutions,” showcased the company’s technology that not only transforms homes into multifunctional spaces, but also offers seamless integrations built for different sectors such as education, government, hospitality, manufacturing, and retail.

“The Business Expo is our concrete commitment to support the nation-building agenda of strengthening our government agencies and various business sectors to continue the country’s momentum of growth,” remarked Samsung Electronics Philippines Corporation (SEPCO) President Min Su Chu.

Chu reiterated Samsung’s dedication to delivering powerful connected experiences to businesses through its ecosystem of products designed to help enterprises do more, and make the lives of their customers easier and better, bringing the country closer to an era of connected experiences.

At the expo, industry leaders and experts shared their insights on innovations that power solutions in the era of connected experiences. SEPCO President Min Su Chu delved into how their business evolved with Samsung technology and the future of their strategic transformations as he opened the event, while keynote speaker Department of Information and Communications Technology (DICT) Sec. Ivan John E. Uy stressed the value of innovation for nation-building.

Bases Conversion and Development Authority (BCDA) President Engr. Joshua Bingcang discussed strategic digital transformations; Raffi Hwang of the IoT PM Group at Samsung Electronics HQ, went into detail on the power of connectivity; while Samsung Partners, joined by Leslie Goh, Regional Head of Integrated Business & Display Group, discussed the importance of digital transformation and how Samsung supports businesses and enterprises in progressing towards this.

During the Innovations Showcase, Samsung’s regional leaders revealed breakthroughs in mobile technology, AV, digital appliances, air conditioners and displays. Xavier Feys, Vice President of Air Conditioning Center of Excellence – Southeast Asia & Oceania (SEAO), shared how to harness AI for energy conservation for businesses; Ian Chong, Regional Director & Head of Enterprise, Mobile B2B – Southeast Asia & Australia and New Zealand (ANZ) explored advanced connectivity through Knox security, mobile solutions, and AI for business; and Mark Goh,  Regional B2B Product Manager – SEAO, shared the latest advancements in VXT solutions.

The expo also featured a “Samsung Digital City” proudly featuring the latest innovations from each business unit such as mobile technology, AV, digital appliances, air conditioners and displays. It showcased how Samsung technology can be tailor-fit to address business needs in various scenarios such as a condominium, command center, classroom, and restaurant.

For condominiums, Samsung provides a new way to provide comfort through connected living, made possible by SmartThings. Meanwhile, a Samsung-powered command center boasts advanced surveillance thanks to Samsung’s portfolio of cutting-edge government technology solutions for endpoint security, workforce productivity and tactical operations. Samsung also showed how they create classrooms that deliver engaging hybrid digital learning experiences with the latest educational technology and solutions. In a restaurant setting, Samsung’s display solutions cover the full consumer journey, ultimately transforming first impressions into immersive ones.

Through Samsung’s cutting-edge technology, it seeks to usher in an era of connected experiences that foster business development and nation-building.

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