In collaboration with the Philippine Red Cross (PRC), Digido Finance Corp. (DFC), operator of award-winning consumer finance platform Digido and in-app and in-store finance solutions provider UnaCash, launched a series of initiatives promoting safety, first aid and quality life-saving projects across the organization.

The partnership kicked off earlier this month with first aid training where employees and management of DFC were taught basic principles to rapid interventions to reduce suffering, proper application of bandages for various types of injuries and a practical demonstration on cardiopulmonary resuscitation (CPR). The overarching goal of this initiative is to ensure that individuals from the organizations are well-equipped to respond effectively in emergency situations.


During the week of September 18, Kimberly Rose Daitol, RMT, the Donor Recruitment Officer of PRC, led a pep talk titled “Be A Hero and Save Lives”, serving as assurance of the importance and safety of donating one’s blood. Those medically cleared took part in the blood donation process itself.

The series of activities coincided with the global community’s commemoration of World First Aid Day in September, seen as an opportunity to highlight the importance of first aid around the world as an act of humanitarian empowerment.

For 75 years, the PRC has also served as Filipinos’ lifeline during times of crises and has been bolstering its services and logistics to improve its service to the most vulnerable communities.

Constantly working towards its commitment to align the company’s direction towards the Sustainable Development Goals of the United Nations (UN), this collaboration strengthened the organization’s path towards spearheading initiatives under the Good Health and Well-Being and Quality Education and Reduced Inequalities pillars of the UN.

As a part of its ongoing commitment to creating a positive impact on the Filipino community through its services, Digido and UnaCash have identified the potential to contribute to similar initiatives beginning in the four walls of the organization. These efforts are intended to bolster its commitment geared towards their environmental, social, and governance (ESG) plan, cementing its dedication to pursue in enhancing the well-being of the community and sustainability in their respective business practices.

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