Pilipinas Shell launched earlier its BiyaHero campaign at the Safer Mobility and Logistics Conference of the European Chamber of Commerce of the Philippines (ECCP) held at The Tent at Solaire.

BiyaHero is aimed at promoting road safety as a shared responsibility between everyone on the road. The campaign is partnered with ECCP, the Automotive Association of the Philippines (AAP), and the Philippine Global Road Safety Partnership (PGRSP) to advocate for more cooperation between the private and public sectors in making the nation’s roads safer for Filipinos.

BiyaHero features various safe driving tips that every driver can use daily to stay responsiblez such as the different ways to properly maintain a vehicle as well as what a driver can do to minimize discomfort when in transit.

Short for “Be a Hero on the Road”, BiyaHero currently works with AAP-PGRSP to introduce safer driving practices in Lipa, Batangas.

In Mega Manila, Mandaluyong City serves as the campaign’ pilot for all of Shell’s road safety efforts. They plan to include more cities in the coming years.

The initiatives in Lipa and Mandaluyong both include a Road Safety for Children program that hopes to instill in the young the knowledge of how to be road responsible.

Joining Ortega during at the launch were Mandaluyong City Councilor Charisse Marie Abalos-Vargas and AAP Advocacies and Marketing Manager Cynthia Reyes who shared about the impact and importance of Shell’s BiyaHero campaign.

As part of the BiyaHero campaign, Shell has prepared several measures involving numerous different organizations in helping to promote road safety.

In addition to training its own truck drivers on how to be safe and responsible on the road, Shell has also partnered with A1 Driving School to teach customers defensive driving.

Shell service centers at the retail gas stations have year long special offers, such as a free 14-point safety check by expert mechanics to motorists who want to make sure that their vehicles are roadworthy. Free engine insurance and roadside assistance are also available for those who opt for the Shell Helix Ultra oil change package.

“We at Shell believe the first step to achieving road safety is to be aware of responsible driving practices,” said Oliver Ortega, Shell Companies in the Philippines’ General Manager for Health, Safety, Security and Environment. “Road safety starts with all of us, and being aware, alert, and prepared can help save lives.”

The ECCP Safer Mobility and Logistics Conference is a first for all the stakeholders who hopes to spark discussion and be a venue to share ideas, initiatives, technology, and best practices.

Safer Mobility and Logistics Conference Photos


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