People’s Choice Awardee for Favorite Milk Tea Brand – CoCo launched last Tuesday at the SM Mega Fashion Hall its 3-day CoCo Chill Camp with the aim of uniting CoCo fans all over Mega Manila in one big happy celebration.
Six years after opening its first Philippine store in Eastwood City, Coco Fresh Tea and Juice continues to lead the country’s milk tea craze and has become a consistent cult favorite even with the arrival of other popular milk tea brands in the country.
One CoCo cup is sold every 4 minutes via delivery alone here in the Philippines.
Globally, the brand has over 4,000 branches posting an incredible sale of 100 cups per second, making it the leader in the global tea market shares with the Philippines as its strongest market worldwide.
CoCo Philippines General Manager and entrepreneur Larry Evans has truly made the best decision by bringing CoCo to the Philippines.
And to thank the hordes of CoCo fans in the country who have tirelessly queued up in all its branches nationwide, to get their personal favorite drinks, CoCo Philippines has decided to hold the very first CoCo Chill Camp as a special treat.
“We’ve seen how well CoCo was received by Filipinos. The CoCo Chill Camp is our way of showing our loyal fans and supporters that we feel their love. And so we want to give them back the happiness that our drinks have brought to their lives, by giving them an experience that’s uniquely created for them,” said Tan.
The 3-Day CoCo Chill Camp showcased fun activities including a CoCo Panda Pit, CoCo Pachinko, and CoCo Pearl Toss. These games come with with exciting prizes for lucky guests.
Exclusive limited edition CoCo merchandise were also sold at the CoCo Chill Camp, including the CoCo shirts with cool designs that would make every CoCo lover wear it with pride.
Social media rockstars, who are self-confessed CoCo lovers, ThatsBella, Rei Germar, Janina Vela and LA Aguinaldo, joined the other CoCo fans on the opening day, sharing their love for the brand and revealing their favorite CoCo drinks.
ThatsBella and Rei also had the opportunity to visit Taiwan last month to interview CoCo founder Chairman Tommy Hung.
And if CoCo fans could not seem to get enough of the bestsellers—Panda Milk Tea, 3 Buddies Milk Tea, White Pearl Milk Tea, and Passion Fruit Tea Burst, CoCo launched a new flavor that is quickly starting to be the new favorite—the Caramel Chocolate Cream, EXCLUSIVE to the Philippine market.
Explaining the rationale behind this new Philippines-only product, Tan said,
“We wanted to create a unique offering that we know the Philippine market would be drawn to. What’s better than caramel and chocolate? This is definitely something new beyond the milk tea that CoCo is known for.” Tan explained.
The overwhelming reception of CoCo in the Philippines made Tan very much optimistic with the future of CoCo among Filipino milk tea lovers.
“We are definitely responding to the clamor of our customers into bringing CoCo more accessible to them, we are opening our 2nd branch in Cebu by the end of the month and we’ll be opening our 1st Mindanao branch soon. And we continue to explore with new flavors that we know our customers would love,” he revealed.
For more about CoCo Fresh Tea and Juice FOLLOW their social media pages at @cocoteaph
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