Ajinomoto Group, a well-being leader in Southeast Asia for over 50 years, today announced its official Gold Sponsorship of the 33rd SEA Games and the 13th ASEAN Para Games, both of which Thailand will host later this year. This collaboration builds on the success of the regional ASEAN Victory Project®, already active in several ASEAN countries. Through this initiative, Ajinomoto delivers nutrition support powered by ‘AminoScience’ to enhance athletic performance while honoring local food cultures to promote health and well-being.
Dr. Gongsak Yodmani, Governor of Sports Authority of Thailand and Board Member and Assistant General Secretary of the 33rd SEA Games 2025 and the 13th Asian Para Games 2025 Organizing Committee stated,
“This year’s SEA Games and ASEAN Para Games are held under the slogan and concept ‘Ever Forward, Create Pride Together,’ which reflects our commitment to continuously moving forward together with unity and cooperation, aiming for collective progress as one ASEAN region. I am deeply honored to be part of this important collaboration with Ajinomoto Group, a leading global food company that understands the critical role nutrition plays in athletic performance. This reflects our shared vision to advance sports nutrition and well-being throughout the ASEAN region. Nutrition is a key factor in unlocking an athlete’s full potential and achieving success on the global stage. This collaboration marks a significant regional milestone that enhances athletic performance, promotes balanced nutrition, preserves cultural traditions, and contributes to the overall economy. It also improves quality of life and inspires the ASEAN community to prioritize health.”
Mr. Ichiro Sakakura, President of Ajinomoto SEA Regional Headquarters Co., Ltd. and President of Ajinomoto Co., (Thailand) Ltd. added,
“Ajinomoto Group has a long-standing legacy and deep commitment to supporting ASEAN. We are proud to serve as the Gold Sponsor of the 33rd SEA Games and 13th ASEAN Para Games. These events are more than just sporting spectacles, they are profound symbols of the passion, dedication, and unity that defines the people of this region. Our support includes providing nutritional assistance to sports associations, athletes, and sports academies in several countries under the ASEAN Victory Project®.”
“As a pioneer in amino acid research, we leverage our proprietary ‘AminoScience’ to deliver on our promise of ‘Eat Well, Live Well.’ through a wide array of products and solutions that improve lives. We have applied over 20 years of ongoing expertise in the sports sector across our Southeast Asian subsidiaries. Now in its eighth year, the ASEAN Victory Project® empowers athletes to achieve their peak performance. This initiative includes nutritional support for national sports associations, athletes, and sports academies. In addition to amino acid-based products such as ‘aminoVITAL®,’ we also provide comprehensive nutritional guidance and promote our Winning Meals Kachimeshi® program, which integrates seamlessly with ASEAN’s diverse culinary cultures.”
In Thailand, the Winning Meals Kachimeshi® program has been adapted in collaboration with the Sports Authority of Thailand we support the renovation of the Ajinomoto Victory Canteen, a dining and activity space for Thai national athletes. The initiative combines nutrition education with well-being support to help athletes reach their full potential.
Aligned with this spirit, the SEA Games and ASEAN Para Games not only encourage healthy lifestyles among youth but also promote unity and friendship across ASEAN.
Through the power of sport and science-based nutrition, Ajinomoto Group is proud to help bring the vision of ‘Eat Well, Live Well.’ to life throughout the region.
The Winning Meals Kachimeshi® program supports athletes during intensive training and competitions by providing nutritionally balanced, delicious meals. It incorporates products such as AJI-NO-MOTO®, RosDee®, Takumi Aji®, and YumYum® to create menus that are thoughtfully adapted to the diverse culinary cultures of ASEAN.
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