As Filipino millennials settle down and Gen Zs step into adult responsibilities, striking a balance between paying daily bills and securing a long-term future has become a modern tightrope walk. With everyday living costs climbing, many young adults feel forced to put their grand plans—like buying a first home, funding children’s education, or starting a business—on the back burner just to get by.
However, recent findings show that a shift is happening. Younger generations aren’t giving up on their futures; instead, they are looking for smarter, more adaptable ways to plan ahead.
What Matters Most: Key Survey Findings
Released during a media meet on September 29, 2026, the PURPLE Report 2026 by EastWest Ageas offers a compelling look at the financial mindset of modern Filipinos. The study highlights what people prioritize and the economic realities they face:
- 9 out of 10 Filipinos prioritize wealth management—focusing on beating inflation, handling insufficient income, and building emergency funds.
- 8 out of 10 Filipinos prioritize life goals, such as securing their family’s future, ensuring children’s education, and achieving financial independence.
- 6 out of 10 Filipinos prioritize health, planning ahead for unexpected hospitalization and medical treatment costs.
Despite these clear goals, economic pressures are real. The survey reveals that 56% of respondents have cut back on budgets for basic needs, 52% closely monitor their day-to-day expenses, and 42% have reduced nonessential spending.
Constant budget trimming isn’t a sustainable long-term strategy. To bridge the gap, leaders from both the public and private sectors—including Bangko Sentral ng Pilipinas Deputy Governor Bernadette Romulo-Puyat and Philippine Life Insurance Association (PLIA) and EastWest Ageas President and CEO Sjoerd Smeets—emphasize that expanding financial literacy and accessible tools are vital to empowering the next generation.
EastWest Ageas Products and Advantages: More Options for Every Goal
Meeting these goals requires solutions tailored to real life. EastWest Ageas has stepped up with PURPLE Solutions—straightforward, simplified plans designed specifically to address life, health, and wealth concerns without compromising daily needs.
1. For Wealth and Your “One Days”
- Dream Builder: Offers 20 years of life insurance coverage complemented by guaranteed cash payouts and a maturity benefit to help you unlock milestones early.
- Future Assure: Builds long-term financial security for life’s key moments while offering dependable coverage and fund access.
- Future Assure Max: A convenient single-pay plan that locks in life insurance while unlocking strong investment potential to grow your wealth.
2. For Health and the “Oh No’s”
- Future Assure with Health Riders: Flexible add-on benefits that allow you to cover life and medical risks simultaneously, ready when you need them most.
- Life Essentials: Solid, no-frills critical care and life coverage extending up to age 100 for long-term peace of mind.
3. For Life Goals and the “What If’s”
- Sure Start: A beginner-friendly, highly affordable protection option equipped with customizable add-ons, perfect for young adults taking their first steps into financial planning.
Empowering the Next Generation of Filipinos
Economic pressures can make long-term planning feel out of reach, but navigating the future doesn’t have to be a solo journey. With accessible financial literacy programs and straightforward, attainable products from institutions like EastWest Ageas, younger Filipinos now have the power to turn everyday plans into lifelong security.
Are you balancing your day-to-day budget with long-term dreams? Which financial milestone are you prioritizing first this year?
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