Filipino consumers are constantly overwhelmed with choices when it comes to purchasing food products. Yet, despite the abundance of information on the packaging, many remain unfamiliar with how to interpret product labels.
A nationwide survey by the Department of Science and Technology-Food and Nutrition Research Institute reveals a significant gap over reading nutritional and packaging labels. Only 19.6 percent of Filipino consumers check product labels. This highlights the need to strengthen product literacy, not only to understand what’s inside the food, but also knowing its origins and how it is made.
When it comes to milk, an essential part of a growing child’s diet, looking beyond the nutrition label is crucial. Because not all milk is created equal, parents are urged to be meticulous by proactively investigating the product’s origin, sourcing environment, and manufacturing methods to make truly informed decisions.
To help parents ensure they cover all the bases when choosing the right milk, here is a checklist to review:
Fresh Milk as the First Ingredient
The ingredient list is a good starting point. Under the Philippine Food and Drug Administration regulations, ingredients are listed in descending order by weight, meaning the first ingredient makes up the largest proportion of the product. When fresh milk is listed first, it indicates that fresh liquid milk, not reconstituted milk powder, is the primary ingredient used in the formulation, giving parents a clearer understanding of the product’s foundation.
Check the Source
The next vital question lies in where the fresh milk comes from. There is a specific region wrapped around the top of the world where premium milk is sourced. If a milk formula comes from the 47-degree north latitude, parents can trust that the dairy environment is pristine and ideal for agriculture. This region is globally recognized as the Golden Milk Source Belt, covering the northern part of the globe and spanning countries such as Canada, Japan, and China.
Among these regions is Heilongjiang Province in northeastern China, where FEIHE’s self-managed dairy farms raise Holstein cows under strict quality standards. Understanding the origin of fresh milk gives parents added confidence that quality begins at the source.
Look for a One Step Process
Once the source is verified, the next crucial indicator of whether a milk formula is truly premium lies in its manufacturing. Conventional manufacturing often involves multiple stages of transportation, storage, and heat processing before milk becomes formula. This heavy processing can severely degrade the naturally occurring nutrients found in fresh milk.
Fresh milk formula is made from a fully integrated industrial chain: the cows, the ranch, and the factory are all owned and managed by a single company. Dairy companies like FEIHE are leading the one step process innovation by taking full control and ownership of their dairy farms, fresh milk supply, research centers, and manufacturing facilities in one ecosystem.
Through one-step processing technology, fresh milk from FEIHE’s own dairy farms is processed into milk formula powder in as little as two hours. This streamlined approach minimizes unnecessary handling while maintaining complete traceability throughout the production journey from cow to can.
The one step process utilizes minimal heating steps, which carefully retains delicate, naturally occurring nutrients found in fresh milk, such as Lactoferrin – a rare but important nutrient that supports immunity and iron absorption, both of which are essential for growing children.
Today’s parents deserve more than a list of ingredients. They deserve transparency.
In the Philippines, these standards of traceability, sourcing, and one step processing are reflected in AceKid Activegro, a fresh milk formula with no added sugar, and AceKid 3+ enriched with Lactoferrin.
For parents, demanding transparency is a superpower. Reinforcing the importance of tracing the origins of a child’s milk is instrumental in laying the strongest foundation to promote happy, well-nourished, and vibrant lives for children.
AceKid Activegro and AceKid 3+ with Lactoferrin are not breastmilk substitutes and are intended for children aged 3 years and above. To be consumed as part of a balanced diet and healthy lifestyle.
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