The 2025 HUAWEI XMAGE Awards Ceremony, alongside the “The World, You and Me” Annual Imaging Exhibition, opened on November 12 at the Grand Palais in Paris. This year, Filipino photographers Rhon Velarde and Mark Padecio captured global attention, earning acclaim for their outstanding works that showcase the Philippines’ vibrant creative spirit.
Hosted jointly alongside Paris Photo, one of the world’s most prestigious photography showcases founded in 1997, the event attracted a distinguished mix of accomplished creators, influential media representatives, industry leaders, and passionate photography enthusiasts.
2025 HUAWEI XMAGE Awards Ceremony and Annual Exhibition: Exploring ‘The World, You and Me’
Kevin Ho, CEO of HUAWEI Consumer Business Group, emphasized, “Through XMAGE, we harness the power of technology and imagery to better understand the world, and, more importantly, to see one another with greater empathy.”
The annual event regularly attracts over 100,000 attendees. This year’s exhibition represents the third time, after 2018 and 2019, that Paris Photo and HUAWEI have joined forces to introduce mobile photography to the global art scene. It is also the first since the company unveiled its barrier-breaking XMAGE brand that made a critical shift from mere technology to cultural storytelling.
This year’s exhibition is based on the theme “The World, You and Me“, and showcases the works of talented creators perceiving, recreating, and interpreting the world around them. The three exhibition areas are titled “I Capture, Therefore I Am”, “The Constructed, The Perceived”, and “In Their Own Words”, reflecting the competition’s emphasis on visual immersion.
All of the works on display grapple with the idea of reimaging the relationship between individuals, their wholly unique perspectives, and the visual worlds they inhabit. In addition to its role as an exhibition, the event gathered many of the leaders in global photography, inspiring new exchanges and connections, underscoring HUAWEI XMAGE’s aspiration to serve as a global platform promoting artistic exchange for all.
A Global Celebration of Vision Bringing Creativity Around the World
This year’s competition drew over 743,000 submissions from talented creators across 78 countries and regions, highlighting the global appeal and reach of HUAWEI XMAGE. The “XMAGE 100” award-winning works were the most outstanding images, not grouped into traditional categories, and among them three Grand Prize Winners of the Year were recognized. Filipino photographers Rhon Velarde and Mark Padecio were celebrated among the XMAGE 100 for their powerful storytelling and technical mastery.
“Let’s continue to capture, share, and inspire the world through XMAGE,” encouraged Alex Huang, CMO of HUAWEI Consumer Business Group.
Filipino Talent Shines on the Global Stage Bringing the Philippines’ Stories to the World
Among the featured artists, Filipino photographers Rhon Velarde and Mark Padecio present compelling narratives that highlight everyday life and culture in the Philippines.
Through these images, HUAWEI XMAGE is inspiring a paradigm shift in photography from “seeing” to “perceiving” our world, forging connections in unexpected places. Now that pictures are no longer images to be passively viewed, but rather, windows to what surrounds us, each touch of the shutter opens up a world of possibility.
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