For the Filipino athlete, the journey to the top is a testament to unwavering spirit and dedication. Now, that journey is getting a major boost. In a game-changing move for Philippine sports, SportsPlus, the country’s leading PAGCOR-regulated sportsbook, has teamed up with the Philippine Olympic Committee (POC) and Smart Communications, Inc. in an unprecedented four-year partnership.
The landmark agreement, which runs from 2025 to 2029, was officially sealed on September 17, 2025, at Gameville Ball Park in Mandaluyong City. The event brought together key figures, including POC President Mr. Abraham “Bambol” Tolentino, PLDT/Smart First Vice President and Head of Sports Mr. Jude H. Turcuato, and SportsPlus Head of Partnerships Mr. James da Costa.
This isn’t just about a logo on a jersey; it’s a profound commitment to the future of Filipino sports. SportsPlus and its partners are stepping up to provide essential support—from training resources to the latest connectivity tools from Smart, ensuring athletes can stay connected to their loved ones, coaches, and fans, no matter where their training or competitions take them.
For SportsPlus, this partnership is a powerful statement of their commitment to sports development in the Philippines. “SportsPlus is more than a partner—we are a dedicated supporter of the exceptional talent and spirit of the Filipino athlete,” said James da Costa. “This partnership is our pledge to provide the support, visibility, and resources they need to excel and bring pride to the nation.” Over the next four years, the collaboration will focus on telling more athlete stories and bringing fans closer to the action through digital campaigns and events.
POC President Bambol Tolentino expressed his optimism, noting, “This collaboration with Smart and SportsPlus is a big boost for our athletes… With partners who are truly passionate about Philippine sports, we may not just bring home two medals like we did in the Paris Olympics — we can achieve even more.” This sentiment was echoed by Smart’s Jude H. Turcuato, who emphasized their role in providing “world-class connectivity for training, live streaming sports content, or keeping our national athletes in touch with their families and supporters, especially when they compete abroad.”
In a heartwarming display of their athlete-first commitment, SportsPlus also took a moment to recognize the outstanding medalists from The World Games in Chengdu, China: Aislinn Yap, Carlos Baylon Jr., Kaila Napolis, and Chezka Centeno. Each athlete was awarded an iPhone 17, a thoughtful gesture to help them stay connected as they continue to represent the country on the world stage.
This new partnership is more than a business deal; it’s a shared vision for a stronger, more successful future for Philippine sports. It’s a rallying call for fans and a beacon of support for the athletes who wear the national colors with pride. The game is on, and with this new team on their side, Filipino athletes are poised to achieve greatness.
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