For generations, Eye Mo has been a staple in Filipino households, a name synonymous with fast and reliable relief from eye irritation. Now, for the first time in its history, the iconic brand is turning a new page, proudly unveiling a refreshed, modern, and nature-inspired packaging design. But don’t worry—the formula generations have relied on remains the same.
The big reveal took place at a special launch event in Manila, where key leaders behind the brand gathered to celebrate this milestone. This wasn’t just about a new look; it was about honoring a legacy while embracing a vision for the future.
A Legacy of Trust: Eye Mo’s Journey in the Philippines
Long before it became a household name, Eye Mo was introduced to the Philippines in the 1970s. For over 50 years, it has stood as a reliable partner in eye care, earning the trust of countless families. Through its participation in national events and eye care awareness campaigns, Eye Mo has built a deep connection with Filipinos, becoming the go-to solution for everything from tired eyes to minor irritations. This refreshed packaging is a tribute to that enduring loyalty and trust, as well as a thank you to the generations who have made Eye Mo a part of their lives.
A Global Promise, Renewed
“This isn’t just a new box. It’s about a promise that began 80 years ago and continues today,” said Mr. Weitarsa Hendarto, Director of PT Combiphar, the parent company of Eye Mo.
The new design is a strategic move to create a unified global identity. Eye Mo is expanding its reach, and this new look will be consistent across all markets, including Indonesia, Mexico, and Singapore. The goal is to solidify Eye Mo’s position as a global leader in eye care, speaking one visual language of consistency and quality.
Inspired by the refreshing feeling of the product itself, the new packaging features a modern visual with water droplets and a bold color palette. As Mr. Hendarto shared, “These hues are inspired by nature’s freshness, unveiling a new refreshing look with the same effective formula.”
Transformation That Inspires
Miss Earth 2017 and licensed physicist Karen Ibasco also took the stage, sharing her personal journey of growth and purpose. “Transformation isn’t about losing your identity—it’s about enhancing it so you can shine even brighter,” she said.
Her story of moving from a teacher to a medical professional and then to an international pageant winner mirrored Eye Mo’s evolution. Like the brand, Karen has remained authentic, never losing sight of who she is while striving to grow and inspire others. Her message perfectly captured the essence of Eye Mo’s fresh, new look: staying true to its core promise of care and trust while evolving with the times.
A New Chapter, a New Look
The event concluded with a unified message from the brand leaders, celebrating not just a package, but a new chapter. “Today, we don’t just unwrap packaging. We unwrap a new chapter of Eye Mo, with a fresh and modern look,” said Earl Jayona, Senior Marketing Manager for Eye Mo Philippines.
The new Eye Mo packaging is now available in all leading drugstores nationwide. While the spotlight may be on the new design, the core message remains clear: Eye Mo’s commitment to your eye health is stronger than ever.
Want to learn more? Check out the Eye Mo Philippines Facebook and Instagram pages to see the new look for yourself.
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