New York based Filipino Entrepreneur, Fashion Designer, Painter and practicing Nurse-Physical Therapist ROMMEL RICO hit rock bottom when his first business venture in the Philippines went bankrupt. He got depressed, questioned himself, his worth. But the biggest challenge of his life had placed him at a crossroad, a paradigm shift where he found a purpose much greater than acquiring physical wealth. A life devoted to service, all for the glory of God.
As a teenager, Rico aspired to a career in the arts, but his parents discouraged him in favor of more profitable, in-demand fields. He eventually pursued physical therapy, earned his license, and completed a short nursing course.
He discovered his talent for painting in high school, paused during college, and resumed in New York City. After his failed business venture, Rico returned to his passion for painting while balancing his career in the medical field.
Rico has created over 40 artworks and held several exhibitions in New York. His masterpieces, “Abundance in the Marketplace” and “Abundance in the Sun,” were showcased in the Pfizer Headquarters lobby on 42nd St, attracting significant attention.
In 2017, his creativity became an avenue to save those in need as proceeds from the shirts he sold helped Filipino children with HIV. All the things that he do, he attribute it to God’s providence and a grand mission that he now embrace.
20 years later from when his business stopped, Rico, with his newfound mission, is now ready to revive the venture he thought he buried in the past. Picks up from where he left off but now with a greater sense of purpose.
Rico is back from New York with a fresh new line of fragrances inspired by luxury scents from “The Big Apple” available now online in the Philippines via Lazada. The scents are called LIC New York where LIC stands for “Long Island City” as it is meant to capture the amazing fragrance that made the city stand out. The formulation however is attuned to the preferences of Filipinos, Rico assures his patrons.
Aside from the signature LIC New York scents, Rico is also introducing the Hudson cologne for men and “The Seductive” line which was one of his most popular scents back in 2004.
Rommel Rico’s business comeback is a testament to what all successful entrepreneurs have learned to take to heart. Failure is part of life, it’s what you do after the falling, that defines you.
Check out the LIC New York scents here: https://s.lazada.com.ph/s.pF6Cp
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