TCL Electronics, in celebration of its 24th year anniversary, recently revealed the newest and most innovative Air Conditioner to date dubbed as TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner in a media launch event held at Ascott Hotel BGC.

During his welcoming remarks, TCL Chief Operating Officer Loyal Cheng shared the company’s humbling experience and progress:

“In the past, TCL has always been better known for its Television business, but lately, it has been a surprising development that our Air Conditioner products have also risen to popularity in the Philippine market. I would also like to say that the average growth rate of our AC business has reached an amazing 60%. This inspires us to strive to better ourselves in bringing more innovative and better products to the Filipino people.”

The event also became informative as Mr. Bert Cheung, Product Manager for TCL Air Solutions Technologies, took some time to share valuable insights and presented top key benefits of the latest TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner.

TCL CoolPro
TCL PH Product Manager for Air Solutions Technologies Mr. Bert Cheung and Sales Director for Business Development and Diversified Products Mr. Jay Guanzon

“At TCL, we accepted one mission. We want our customers to experience a healthier life by letting them breathe and enjoy nothing but fresh and clean air. With the new TCL CoolPro | Breathe+, your family will enjoy and be assured of breathing healthy and fresh air all the time, you are assured of its superior cooling comfort, eased up by its advanced AI full DC inverter technology and convenience by its IoT capability that is flexible to either Google or Alexa home IoT ecosystems. All these features and benefits came from the years of dedication by my fellow engineers at TCL to bring the Filipino people nothing but the best yet friendly to the pocket of everyone,”

Bert Cheung

Likewise, the launch event even became glittery with the attendance of two top celebrity moms slash fashionable icons who are dubbed as TCL Brand Partners for CoolPro | FreshIN 2.0, namely Sarah Lahbati and Coleen Garcia-Crawford.

In a short Q & A session, both of them shared their personal experiences with the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner. Both actresses offered insightful commentary from the viewpoint of moms, highlighting the significance of comfort and air quality in establishing a healthy home for families.

Sarah and Coleen also praised TCL for its dedication to sustainability and innovation during the interview portion of the launch event. FreshIN 2.0’s sophisticated air filtration technology and simple interface were emphasized as its significant features, which they felt would be especially helpful for homes containing children.

TCL CoolPro
TCL Brand Manager Joseph Cernitchez with TCL Brand Partners for CoolPro | FreshIN 2.0 Coleen Garcia and Sarah Lahbati

“I want only the best for my son, Amari. That’s why even the air that comes out of the ACs, I’m still going to be strict that it’s pure and healthy.  It’s amazing that the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner has a Visible Air Quality Display that allows you to immediately know the current indoor air condition. The color code quickly allows you to assess whether the air quality in your room is at optimal levels.”

Coleen Garcia-Crawford

Sarah also raved about how techie the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner is.

“I am very impressed with its ‘Smart Control’ feature, which enables me to adjust the temperature within my household from any location using either the TCL Home App or simple voice commands. For instance, I can activate my air conditioner before entering my room by instructing Google Home.”

Sarah Lahbati

TCL won’t stop in launching innovative products to help the consumers’ lives easier, this was revealed by Mr. Jay Guanzon, TCL PH Sales Director- Business Development and Diversified Products in his closing remarks.

“Here at TCL Philippines, our mission has always been to Inspire Greatness. We strive to achieve this by continuously offering innovative and design-enhanced products that bring joy to consumers’ lives. However, our journey doesn’t end here. We are committed to bringing even more innovation to the table, not just in terms of AC products but also in appliances in the near future. So stay tuned and keep your eyes peeled for what’s to come.”

Jay Guanzon

As an introductory promo offer starting April 1-May 31, 2024, TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner Split Inverter will be priced at Php 50,995 for 1HP variant, while the 1.5 HP variant is at Php 54,995. For the window type TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner, the  1 HP model is priced at Php 25,995, and a 1.5 HP model, at Php 27,995 (cash tenders).

TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner is available at all TCL authorized dealers nationwide. For more information, visit the TCL website at

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