The e-commerce industry is more important than everyone think it is.
Last 2018, Statistica has reported that the Philippine e-commerce market revenue has shown massive value, amounting to $840 million or about P44 trillion It is without a doubt the most in-demand platform for Filipinos to communicate and transact goods and services.
Although everyone can conveniently enter e-commerce as fast as a click of a screen on mobile gadgets, it still requires the more traditional practices of maintaining a business.
Dragonpay, a pioneer and market leader in alternative payment solutions in the Philippines, has partnered up with the Cebu-based jewelry brand Oro China Jewelry to give advice to Filipinos wanting to develop their craft in e-commerce.
Being in the business for over 50 years, Oro China Jewelry found their new success by expanding their brand online, at one point skyrocketing their monthly online sales to 7 figures. However, transitioning from a physical store to eventually, an online store in their website, have its own challenges. Oro China was unsure whether their jewelry items would be something that would pique interest to the online market given its price.
“We decided that we wanted to be a pioneer in the jewelry e-commerce industry,” Oro China Jewelry Marketing Manager Jewel Jalandoni said. “Real gold jewelry is tricky to sell online because of its value. We analyzed our online market’s interests first so we know what kind of items we can sell online.”
Here are Oro China’s useful tips for Filipino e-commerce starters:
The customer comes first.
As a provider of goods and/ or services, you must show high priority for customer satisfaction. Offer the best experience for them. You will be surprised to see them come back for more.
Make sure to put some thought on your posts.
Marketing is an essential element in getting your company name out there, but the process in doing so requires a lot of creative juices, and most importantly, positioning your brand as a credible one. Double check your social media posts and do another round of proof-checking.
By being error-free and extra-sure, you can avoid the most extreme of problems.
Engage your audience.
Listen to what they want. Listen harder to what they don’t want. Oro China has always put communication as a valuable rule of thumb in its processes. With this, you will have the chance to learn what you need to improve on your operation and offerings.
If your first campaign flops, it’s okay.
The first few times are the best times to fail since you are still testing the waters with your audience. Every business, including Dragonpay and Oro China, have their failures at the start. But failures should not mean a discouragement, but an opportunity for development.
Keep your goal in mind.
Everything you do in your business should be done to reach that goal. You can expand your horizons, but always remember to stay focused on what you are aiming for in the first place.
Most importantly, be consistent.
After running a couple of experiments, develop a strategic digital marketing plan and follow through in everything. On top of that, take care of your customers as they take care of the business. Sometimes, consistency in terms of quality of work trumps everything.
Build credibility by having a secured and convenient payment gateway
Jalandoni shared that like other entrepreneurs, they experienced challenges along the way.
“Our big challenges were brand trust and payment gateway. We were pretty much unknown outside of the Visayas Mindanao area so customers, especially, from Manila were wary of us until we’ve proven that we were legit. Online customers were unsure to trust in sending us their hard-earned money. But all is well that ends well,” said Jalandoni.
Aside from accessibility, offering a convenient and reliable payment option is crucial to your online business. Oro China uses Dragonpay as one of their payment platforms for online transactions. With this, customers of Oro China can pay their orders through thousands of Dragonpay’s partner merchants across the country.
Dragonpay boosts the brand trust for businesses like Oro China with their more secure procedure for every transaction. Once payment is accomplished by the buyer, the order will be shipped by the seller immediately, creating a trustworthy middle ground to the entire process. Having a platform sellers and buyers alike can entrust their payments on is essential, especially for Oro China, who ships items with their partner courier in several countries aside from the Philippines.
As a leading partner in Filipinos’ online payment needs, Dragonpay recently launched the SureTayo mobile app as a response to the growing need of the customers today especially those who rely their businesses on mobile phones. The mobile app is designed to cope with the demands of every transaction giving the sellers an opportunity to easily facilitate and manage customer payments. SureTayo App’s UI is straightforward, has no complicated processes, and provides the customers what they exactly need.
To know more about SureTayo, visit www.suretayo.ph or follow /SureTayoPH on Facebook. You can also download the SureTayo app in the App Store and Google Play.
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