The Tourism Promotions Board (TPB) proudly announces the 17th Regional Travel Fair (RTF) to be held on May 15 to 17, 2026 at the Baguio Convention and Cultural Center in Baguio City.
Set in the summer capital of the Philippines, this edition of the RTF puts the spotlight on the Cordillera Administrative Region (CAR). Its rich cultural heritage, awe-inspiring sites, and sustainable tourism offerings create a wealth of opportunities for stronger domestic travel and quality business engagements across the region.
“Baguio City serves as an important gateway to the Cordillera Administrative Region with its famed landscapes and enduring charm,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “The 17th Regional Travel Fair gives us the opportunity to celebrate the richness of the region and draw greater attention to the communities, heritage, and experiences that make the Cordilleras distinctive. We hope to create more opportunities for tourism partners so we can showcase the best of the region while generating long-term value for both visitors and host communities.”
The three-day event will feature a curated program that combines destination immersion with business development. On May 15, participants will gather for regional presentations showcasing the diverse destinations and tourism products of the Cordillera Region including Abra, Apayao, Benguet, Ifugao, Kalinga, Mountain Province, Tabuk City, and Baguio City. This will be followed by business-to-business (B2B) sessions with 80 TPB buyers and 50 Cordillera-based sellers from the accommodation, tour operations, destination management, and other travel-related sectors, aiming to establish partnerships and create new tourism opportunities.
Meanwhile, RTF-goers can unlock exclusive deals on May 16 and 17 as the fair opens to the public. Visitors will have the opportunity to engage with participating exhibitors, including the Department of Tourism’s Regional Offices and private tour operators, discover featured destinations, and join activities that showcase the unique tourism offerings of each region. This interactive platform aims to ignite excitement for domestic travel with curated experiences and accessibility to the best tour operators.
Through the 17th Regional Travel Fair, TPB continues to advance domestic tourism by opening more opportunities for regional destinations and enterprises and enabling collaboration, market access, and responsible tourism development.
Industry partners and travelers are invited to take part in this year’s event and discover how CAR continues to emerge as a compelling destination for travelers seeking curated and sustainable experiences. Visit https://rtf.tpb.gov.ph/ to know more about RTF or register as a buyer or seller.
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