Acer celebrates 20 years as the Philippines’ leading laptop brand (2006-2025), according to the IDC Quarterly Personal Computing Device Tracker, Q4 2025. Nielsen-GfK data shows Acer achieved a record 37.3% consumer laptop market share in 2025, leading both the gaming (40.5%) and non-gaming (36.1%) segments.
“We are incredibly proud to have earned the trust of Filipino consumers for twenty years,” said Sue Ong-Lim, Managing Director of Acer Philippines. “We will continue to serve our consumers in ways we know best to remain the top-of-mind computer brand in the country.”
Sustained growth and market dominance stem from Acer’s accessible premium positioning. This is bolstered by a strong retail footprint, an extensive service center network, leadership in the esports sector, strategic partnerships with brand ambassadors, and effective promotions.
Acer is known for a comprehensive laptop portfolio across every price bracket without compromising on quality or performance. The Aspire series remains the gold standard for students, delivering a perfect balance of reliability, efficiency, and durability. The Nitro series offers an impressive suite of high-end specifications and robust processing power, ensuring premium performance remains accessible to a wide range of gaming enthusiasts.
Acer is also focused on growing the esports industry through events such as the Asia Pacific Predator League. Additionally, strategic partnerships with icons like the “Kings of P-pop,” SB19, have successfully bridged the brand with a new generation of digital natives.
For more information about Acer, follow Acer Philippines on social media: @AcerPH on Facebook or visit www.acer.com.
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