Turn Up the Vibe: Samsung’s New Sound Towers Bring the Ultimate Party, Anywhere You Go

As the reigning Global number 1 TV and soundbar brand, Samsung is at it again, proving that great music deserves equally great sound. They’ve dropped their newest lineup of Sound Towers, designed not just to play music, but to completely redefine how you experience it—turning any spot into an epic, immersive soundscape.

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Experience the Beat: A Launch Party to Remember

To properly introduce this powerhouse audio technology, Samsung recently hosted an exclusive event that was less of a launch and more of a full-blown party showcase. Guests didn’t just look at the new Sound Towers; they got to feel the sheer, powerful audio fill the room. The vibe was further amplified by electrifying performances from top OPM bands, Over October and surprise guests, The Itchyworms.

As Samsung Philippines Head of AV Business Chris Almazan put it, “Music connects people in the most powerful way. The new Samsung Sound Towers are designed to bring people together through vibrant sound and unforgettable experience—anyone can bring the party wherever they go.”

These versatile devices are truly built to unleash the beat in every space. Whether you’re planning a massive bash with all your friends or just an intimate jam session at home, the new Sound Towers combine powerful audio with intelligent features to elevate your music enjoyment.

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The Dynamic Duo: Meet the MX-ST50F and MX-ST40F

The stars of the show are the ST50F and ST40F, each bringing their own unique features to keep the celebration going:

The MX-ST50F: Your Portable Party Machine

If you’re always on the move, the MX-ST50F is your ultimate companion. It comes with built-in wheels and a telescopic handle, making it incredibly portable so you can literally take the beat wherever you’re headed.

• Customization: Take control with custom bass modes and adjustable party lights to match any mood.
• Endurance: Its battery pack keeps the music playing for up to 18 hours!
• Showcase Moment: At the launch’s Dance Zone, the ST50F’s thumping beats had content creator and dance teacher Michelle Kawpeng showing off her best moves.

The MX-ST40F: Channel Your Inner DJ

Looking to put your own spin on your favorite tracks? The MX-ST40F lets you play with built-in special DJ sound effects and samplers for up to 12 hours.

• Interactive Fun: Guests at the event, including renowned music producer DJ Hoest, loved channeling their inner DJ, remixing tracks with ease.
• Jam Out: Starting a spontaneous jam session is simple—just plug in your microphones or guitar.
• Massive Sound: Use the Group Play feature to link up to 10 Sound Towers, transforming your space into a truly massive, immersive soundscape.

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Take Control with the Sound Tower App

The party isn’t complete without the Samsung Sound Tower App. This handy tool lets users fine-tune their party’s entire vibe right from their phones—from customizing audio settings to kicking off a full-blown karaoke session with Karaoke Mode.

At the launch’s Sing Zone, guests got to try this firsthand, even joining Over October’s Josh Buizon to hit the high notes of their ultimate karaoke songs. With the powerful, room-filling audio of the Sound Towers, every voice sounds extraordinary.

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Catch the Vibe: Samsung Sound Sessions

To truly showcase the Sound Towers’ capability with live performance, Samsung also premiered its new series, Samsung Sound Sessions. This series gathers the Philippines’ best musicians—starting with OPM indie/alternative band Over October—to perform with dynamic, immersive audio powered by the new Sound Towers.

Catch new episodes of Samsung Sound Sessions every Thursday at 6 pm on Samsung’s official Facebook, X, TikTok, YouTube, and Instagram pages. Plus, keep an eye out for a future episode featuring surprise guests The Itchyworms this December!

These sessions prove that when great sound meets great music, every space—even an intimate recording set—becomes a stage for unforgettable moments.

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Bring Home the Beat

Ready to upgrade the way you enjoy your music? The new Samsung Sound Towers are now available on the Samsung Online Store.

As a special offer, you can save up to PHP 2,117 and get a free microphone with your purchase! Don’t miss out on these exclusive deals, available only until December 31, 2025.

The ST50F and ST40F are here to deliver bold, dynamic audio that surrounds you completely, letting you lose yourself in every beat. It’s time to bring the celebration with you, everywhere you go!

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Would you like to know more about the features of a specific Sound Tower model, or maybe check out the latest deals on the Samsung Online Store?