FRONTROW International’s announcement on social media that it is discontinuing its flagship product, Luxxe White, has shocked thousands.
The appearance of the “Paalam, Luxxe White” billboard strategically positioned along EDSA-Guadalupe served as a significant catalyst. As a result of this carefully planned outdoor advertising, the announcement quickly began to trend on various social media platforms, indicating a considerable surge in online interest and discussion.
There has been no official word yet from the company’s owners — actor-producer RS Francisco and Manila mayoral candidate Sam Verzosa (SV) — leaving fans, loyal supporters, and industry insiders in a state of disbelief.
It is still undetermined what prompted this unexpected news while numerous speculations continue to float around in the business community.
Luxxe White’s sudden discontinuation raises serious questions. How could the flagship product of a major health and beauty empire, once hailed as a pioneer, come to an end?
For 15 years, Luxxe White maintained its position as a market leader that earned the trust of discerning and loyal consumers not only in the Philippines but across the world as well.
Regine Velasquez-Alcasid; Cha Eun-Woo; Gretchen Barretto; Jinkee Pacquiao; Sachzna; Cristine Reyes; Daniel Padilla; Miss Universe 2018 Catriona Gray; and Vice Ganda, to mention a few, all endorsed Luxxe White’s life-changing benefits, further solidifying its credibility and effectivity.
As the shockwaves continue to ripple through the health and beauty industry, RS Francisco and Sam Verzosa continue to be elusive while the public wait for the answer to the question on everybody’s mind: why can’t FRONTROW provide a clear and solid answer that will shed light on Luxxe White’s shutdown?
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