Hitachi Home Appliances, a top Japanese brand known for its cutting-edge technology and innovation, has announced its entry into the Philippine market with a soft product launch event of its newest refrigerator and washing machine products on May 9 and 10. The event was attended by trade partners, media representatives, and industry stakeholders.

The soft product launch served as a platform to demonstrate Hitachi’s unwavering commitment to delivering unparalleled quality, performance, and reliability in home appliances, thereby establishing a new benchmark for excellence within Filipino households.

“We are delighted to introduce Hitachi Home Appliances to the discerning Filipino consumer base and embark on this transformative journey together. With our steadfast dedication to technological innovation and unwavering focus on customer satisfaction, we are poised to establish Hitachi Home Appliances as a trusted household name in the Philippines, offering cutting-edge solutions that elevate the quality of life for Filipino families.”

Mr. Arel Atakol, Regional Managing Director for Asia Pacific

Throughout the soft product launch event, guests were invited to engage with interactive product displays, providing them the opportunity to explore Hitachi’s comprehensive range of home appliances, from its refrigeration category to the newly added product line up of laundry solutions. From sleek designs to advanced features, each product exemplified its hallmark commitment to excellence and innovation.

In addition to product presentations, attendees were enlightened through insightful discussions about Hitachi’s advanced technologies and steadfast commitment to sustainability. From energy-efficient appliances to intuitive smart home solutions, Hitachi emphasized its dedication to environmental stewardship and enhancing the well-being of consumers worldwide.

As part of its soft product launch, European home appliance brand Beko announced through its Philippine branch that it will now oversee the distribution and after-sales services for Hitachi-branded home appliances in the Philippine market.

For more information about Hitachi , visit and follow @hitachihomeappliancesphilippines on Facebook and Instagram.