Dream Come True! Actress, Host and Social Media Phenomenon Alex Gonzaga joins the JAG Jeans’ roster of style stars as its newest brand ambassador and launches the J♥AG line.

The new J♥AG collection caters to the younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles.

The line also features some of Alex Gonzaga’s favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the J♥AG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.

At the J♥AG launch in Robinson’s Manila last Wednesday, Alex Gonzaga gamely mingled and conversed with her fans. Special guests were also invited to decorate their JAG denim jackets with special limited edition patches.

In an interview, Alex said that before she and big sister Toni became huge names in the entertainment industry, they’ve always been a huge fan of the brand and even dreamt of modeling or becoming its endorsers some day. That day is happening now for Alex!

WATCH: Alex Gonzaga with the Media

With her witty Instagram posts and funny Youtube videos, Alex has won the hearts of millions of followers on social media, while her engaging personality is what caught JAG’s attention.

As one of the country’s most popular content creators, the brand finds Alex’s personality synonymous to what JAG stands for – authentic, original, vibrant, stylish, and values its customers like family.

With her youthful energy, genuine wit and humor, and sense of style, JAG sees Alex as the perfect brand ambassador and denim girl for its newest product line, J♥AG.

This season, the JAG line pays tribute to the modern denim girl – unafraid, true to herself, knows what she wants, and inspires the same in others, just like Alex Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.

The activity kicked off JAG’s special promo where customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.

The new J♥AG collection is available in all leading department stores and JAG boutiques nationwide.

LIKE and follow JAG Philippines on Facebook at www.facebook.com/jagjeans to find out more!

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