If you’re looking for a party, there is simply no party like a San Miguel Oktoberfest party! The most-anticipated beer festival of the year kicked off its massive celebration at the luxurious Okada Manila on September 20 to 21, 2025, and it was an absolute spectacle.
Why the huge fuss? San Miguel Beer is marking a monumental 135th year of crafting great beers across the globe! To celebrate this incredible milestone, San Miguel Brewery Inc. (SMB) brought back the vibrant fiesta energy that has made the Oktoberfest one of the country’s most iconic annual events.
A Festival of Flavor and Sound
Over 8,000 enthusiastic revelers flocked to Okada Manila’s sprawling Crystal Pavilion for the two-day bash. Imagine this: an endless supply of specially crafted beers paired with gourmet bites, all set to the pulse-pounding soundtrack from a powerhouse lineup of top local acts. It was truly an immersive experience!
The festivities officially opened with a celebratory toast led by SMB President Carlos M. Berba, beloved San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. This kick-off was just the beginning, launching a series of nationwide Oktoberfest events!
SMB truly lit up the integrated resort, treating guests to complimentary beer samplers curated from their extensive global portfolio. Even better, party-goers got a first taste of exciting new brews like India Pale Ale, Fruity Wheat Ale, Summer Ale, and Specialty Lager.
More Than Just Beer: Gourmet and Games
The signature winding walkway of the Crystal Pavilion was transformed into a foodie’s paradise, lined with pop-ups from gourmet restaurants like Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli. Adding to the overflowing beer was SMB’s new Draft Beer Mobile Bar Truck—a sight to behold! And of course, no epic event is complete without a souvenir; party-goers snagged plenty of limited-edition San Miguel Beer merchandise to remember the night.
The stage was non-stop action, with some of the biggest names in the country rocking the crowd: Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, and many more kept the energy high all night long.
Beyond the music, the good vibes kept flowing. Recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops and mingled with fans. Adding a legendary twist, billiards icons Efren “Bata” Reyes and Francisco “Django” Bustamante played an exhibition match, even challenging revelers to test their own skills on the pool table. Every sip, every song, and every souvenir truly captured the memory-making spirit of San Miguel Beer.
Don’t Miss the Next Fiesta!
San Miguel Oktoberfest has been recognized by the Department of Tourism as the largest fiesta in the country since 2005, and it continues to deliver!
The celebration continues:
- October 18, 2025 at the Paseo de Santa Rosa in Santa Rosa, Laguna, featuring Rocksteddy, Sunkissed Lola, Progeny, and more.
- October 31, 2025 at the Queensland Manor in Cebu City, with an epic line-up including Urbandub, December Avenue, Missing Filemon, and others.
Ready to join the party? Get your tickets now at Ticket2Me.net!
For the complete schedule, latest promos, and updates, be sure to follow San Miguel Oktoberfest on Facebook. Which leg of the celebration will we see you at?
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