Bigger screens are out, and truly massive screens are in! Following the trend of cinematic-level viewing at home, TCL Electronics has officially raised the bar for home entertainment. As a global leader in TVs and a trusted name in home appliances, TCL has partnered with Abenson, the top appliance store in the Philippines, to launch their largest and most advanced display to date: the stunning 115-inch TCL C7K Premium QD-Mini LED TV. This TV is designed to give you an unparalleled cinematic experience right in your living room.
A Cinematic Showcase and a Grand Partnership
The official launch event, held at Abenson in Greenhills Madison, San Juan, was a luxurious affair centered around a single theme: “Experience Cinema Viewing at Home.” Imagine walking into your own private mini-theater, complete with comfy recliner chairs, dimmed lights, and your favorite snacks. The centerpiece? The impressive 115-inch TCL C7K, which promises an ultra-immersive viewing experience thanks to its massive screen, incredible picture clarity, and cutting-edge QD-Mini LED technology.
TCL’s Deputy Director of Sales, Cyd Montebon, kicked off the program by celebrating the brand’s milestone as the top panel TV brand in the Philippines. She proudly introduced the C7K, calling it the perfect choice for “movie buffs” who crave an ultra-clear and immersive experience.
Apple Ma, Retail Marketing Head of Abenson, then took the stage to highlight the powerful partnership between the two brands. She emphasized that Abenson’s mission is to bring a “good life to every Filipino household” and that this collaboration with TCL helps them do just that by introducing a product that redefines home entertainment.
Redefining Clarity and Immersion
Charlie Huang, Deputy Product Director of Brownline, TCL Philippines, gave a product talk on the new TV’s incredible features. He explained that the C7K isn’t just about size; it represents a significant leap forward in technology. The TV combines Quantum Dot technology with Mini LED backlighting to create ultra-precise contrast, vibrant colors, and deep blacks—even in well-lit rooms. “We engineered this to redefine true clarity—not just sharper visuals, but a picture that feels more alive, more real,” Charlie explained.
The excitement didn’t stop there. Lifestyle creators and TCL Brand Partners—including comedienne Ashley Rivera (Petra Mahalimuyak), art connoisseur Big Boy Cheng, and the Cariaso family (TV personality Erika Padilla and Blackwater Bossing Head Coach Jeff Cariaso)—shared their personal experiences with the new TV.
Ashley Rivera gushed that the C7K is “absolutely breathtaking” and “not just big, it’s an incredibly immersive experience.” Big Boy Cheng was amazed by the sheer scale of the TV, noting that its combination of size and brilliant QD-Mini LED colors creates an “instant upgrade to a premium home theater experience.” Erika and Jeff Cariaso echoed the sentiment, with Erika saying the TV “immediately transforms the room into a private cinema” and Jeff calling it “absolutely perfect for anyone who dreams of bringing the full cinema experience right into their home.”
An Exclusive Launch Promo You Won’t Want to Miss
Ready to bring this massive screen home? TCL has an exclusive launch promo just for you! From August 1-10, you can get the impressive 115-inch TCL C7K for a special price of ₱590,999. As a bonus, you’ll also receive premium freebies valued at ₱63,990, including a 2HP Inverter Air Conditioner and a Top Loading Water Dispenser. This is a deal that truly makes a full home entertainment upgrade possible.
Wrapping up the event, TCL Philippines Brand Manager Joseph Cernitchez shared that the launch of the C7K is more than just a new product; it reflects TCL’s ongoing mission to elevate how Filipinos experience home entertainment.
For more information about the TCL 115-inch C7K QD-Mini LED TV, visit the official TCL Philippines website.
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