Acer has firmly established itself as the undisputed leader in the Philippine personal computer market, capturing the top spot in Q1 2025. According to market research firm GfK, Acer commanded a remarkable 35.7% total market share, demonstrating significant strength across various segments. The company’s consumer notebooks held a 34.2% share, while its gaming laptops achieved an impressive 40.6% share, highlighting its particular stronghold in the high-growth gaming sector. This robust performance continued into April, with Acer’s notebook segment reaching a 36% market share, further solidifying its dominant position.
Acer’s success isn’t simply a matter of product quality; it’s a testament to a shrewd and multi-faceted marketing approach, particularly its emphasis on strategic partnerships with brand ambassadors. This method has proven highly effective in expanding Acer’s nationwide reach and significantly strengthening its local brand presence.
A prime example of this successful strategy is Acer’s ongoing collaboration with SB19, the “Kings of P-pop.” This partnership has been instrumental in maintaining Acer’s relevance and appeal, especially among the crucial younger demographic. The synergy between Acer and SB19 predates their official ambassadorship for Acer Day and their endorsements for Acer and Acerpure in 2021, showcasing a deep-rooted and authentic connection.
Sue Ong-Lim, Managing Director at Acer Philippines, emphasizes the shared values and energy that underpin this successful collaboration.
“Our partnership with SB19 works because we share the same values and energy,” she states. Ong-Lim further highlights the critical role of SB19’s digital presence: “Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers.”
Acer recently underscored its commitment to this partnership by co-presenting SB19’s “Simula at Wakas” world tour stop in Taiwan. This initiative not only deepened the brand’s connection with SB19’s dedicated fanbase but also provided a unique opportunity for the group to immerse themselves in the brand. SB19 members even visited Acer’s Taipei headquarters as “one-day employees,” gaining firsthand experience with the brand’s innovations.
This insightful look into Acer’s market leadership reveals a clear strategy: combine strong product offerings with impactful, culturally relevant partnerships to forge deep connections with consumers.
What other marketing strategies do you believe are crucial for tech companies looking to dominate emerging markets?
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