Hershey Philippines, a subsidiary of The Hershey Company, celebrates International Women’s Day with its ‘She Inspires’ campaign, featuring limited-edition HERSHEY’S Bars to highlight inspiring women.
The limited-edition 60GM HERSHEY’S Bars feature three designs celebrating inspiring women, from mothers and partners to friends and colleagues. It’s a sweet way to show appreciation for the amazing women in our lives.
The ‘She Inspires’ campaign seeks to bring attention to the fact that sources of inspiration for women exist in all corners of our lives. These women who inspire us aren’t limited to the famous or widely celebrated individuals we often hear about. Instead, the campaign aims to showcase that inspiration can be found much closer to home, within our communities and families. It emphasizes that everyday women, those often unsung heroes amongst us, also possess the remarkable capacity to uplift and empower those around them. This empowerment is often achieved through simple acts of kindness and generosity, those selfless gestures that make a tangible difference in the lives of others, contributing to a ripple effect of positive change and highlighting the inspiring nature inherent in ordinary women.
“There are a number of women in our lives making remarkable contributions and each of their action, big or small, makes a huge impact. The inspiration we’ve been looking for has always been right beside us and it’s time to honor our sheroes who are near and dear to us. In this year’s campaign for International Women’s Day, let’s recognize and celebrate the women who are part of our lives. I hope, through our initiative, we contribute to the greater conversation and inspire consumers to celebrate their Sheroes.” said Kamy Devaguptapu Marketing Director, Hershey India s APAC.
“This is an occasion to recognize the extraordinary women in our lives. We are excited to see consumers discover our unique bars on store shelves and pick up a handful to share with the women who inspire them. Handing someone a ‘She Inspires’ bar is a small but an immeasurable gesture ,” Devaguptapu added.
As part of the campaign, the brand will enable users to bring the spotlight on their Sheroes through an interactive microsite, https://celebratehershe.com/. The limited-edition HERSHEY’S Bars contain a QR code that leads to a microsite where the consumers can
nominate and appreciate their sheroes and send personalized cards to them which can be easily shared on social media.
To make the celebration more festive, Hershey has organized an on-ground activation last March 8, 2025 in Eastwood featuring the HerShe Photo Wall where women can enjoy an exciting photo shoot and share their inspiring stories. Participants got a chance to win exclusive gifts from the ‘She Inspires’ campaign.
Consumers will also have the opportunity to gift the limited-edition HERSHEY’S bars to the women they appreciate as they enjoy a full month special promotion of 20% discount on every 60gm chocolate bar purchase from March 1-31, 2025 at 7-Eleven, Robinsons Supermarket, SM Supermalls, Metro, Waltermart branches and CSI Malls.
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