The International Olympic Committee (IOC) has announced a Worldwide Olympic Partnership with TCL, a global technology company, lasting until 2032. TCL will serve as the official Worldwide Olympic and Paralympic Partner for Home Audiovisual Equipment and Home Appliances.
TCL products will enhance experiences for fans and athletes, featuring digital displays at the Olympic Games and household appliances in the Olympic Village. This partnership aims to engage billions of fans worldwide through innovative marketing campaigns. TCL will be instrumental in advancing the IOC’s Olympic AI Agenda, enriching fan and athlete experiences both on-site and at home. Furthermore, TCL will support the “Athletes Moments” initiative, enabling athletes to connect with loved ones right after their competitions.
The IOC will redistribute its revenue to financially support sports organizations worldwide, including all National Olympic Committees and their athletes, as well as the Organising Committees for the Olympic and Youth Olympic Games through 2032.
IOC President Thomas Bach said: “The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world, and now is taking its ambition to inspire greatness to new heights as the Olympic Games are the greatest, most inspirational global sporting stage.
Li Dongsheng, Founder and Chairman of TCL, said: “We are honoured to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL has always striven to ‘Inspire Greatness’, which aligns with the Olympic spirit. The Olympic Games inspires billions of people around the world and through this partnership, TCL’s diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to fulfil its corporate social responsibility, support the Olympic sustainable development goals, and create a better future.”
TCL has supported sports around the world for decades through multiple partnerships. At the Olympic Games, TCL will enable new visual and lifestyle experiences by providing a range of intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, smart door locks, audio systems, projectors and TCL RayNeo smart glasses.
Founded in 1981, TCL is committed to “Building a Sustainable and Connected Future with Advanced Technology”, dedicated to empowering a smart, healthy lifestyle by enabling next-generation intelligent experiences. With 46 R&D centres and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive technology brand.
Jiří Kejval, Chair of the IOC Revenues and Commercial Partnerships Commission, said: “TCL is a global leader in its industry and is one of the world’s fastest-growing brands. The TOP Programme continues to offer the world’s leading brands and marketers an unparalleled marketing platform built on the global reach and the values of the Olympic Games. Testament to this is today’s announcement, as we bring TCL to the family of TOP Partners.”
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