User onboarding is the process of guiding new users through the app so that they get accustomed to it and understand its features, value, and functionality. User onboarding starts as soon as a user installs the app and opens it. User onboarding is quite important when it comes to user experience because it is the first impression that a user can have of your app and it sets the foundation for the rest of the experience.
To make your app a success, you need to take some time out and streamline the user onboarding process along with other things. A streamlined and well-executed user onboarding process like the Xender app can lead to a better user experience, high user engagement, and improved retention rates, which is why many users have the Xender app installed on their devices, even after many months. Contrary to this, a poor onboarding experience can change everything and lead to users abandoning the app.
Now that we know that user onboarding is quite important when it comes to making your app a success and improving app retention rates, let’s find out the best practices for user onboarding.
Simplify the Sign-Up Process
If your app involves users signing up to use the app, then make sure that you simplify and streamline the sign-up process as much as possible. This can be done by including social media login options, requiring minimal information, and adding quick and easy verification processes like a text message with OTP or a confirmatory email.
Users are more likely to get frustrated and even uninstall the app if the sign-up process is too complex. So make sure that you streamline this process as much as possible to make the app as welcoming for the users as possible.
Provide a Personalized Experience
Getting a personalized experience is what the majority of users expect these days when they install an app so make sure that you provide users with that. To personalize the user experience, allow users to set their preferences like language, notification settings, or content settings during the onboarding process, display personalized content tailored to users’ previous interactions with the app and preferences, and send personalized in-app messages to keep them engaged.
Try the Progressive Onboarding Approach
Bombarding the new users with entire onboarding at once is only going to make things worse. Instead of doing this, try the progressive onboarding approach, which involves introducing features and functionality to users as they start using the app and become accustomed to this.
Most apps including the free Messenger app WhatsApp follow this progressive onboarding approach by introducing features when users encounter them instead of overwhelming them with all features at once, breaking down complex tasks into smaller tasks, and allowing users to discover new features as they navigate the app.
Provide a Clear and Concise App Tour
As soon as users launch your app for the first time, you should provide them with a clear and concise tour of the app to familiarize them with the basic features and functionality of the app. The app tour should highlight the key features of the app without overloading the users with too much information, utilize images and animations to demonstrate how the app works, and also offer an option to skip the tour and watch it later on so that users who want to dive right in can do so without any hurdle.
Follow Up With Users
Following up with users is also important for onboarding, as onboarding is a continuous process that doesn’t end after the first session. For continued engagement, follow up with users on a regular basis by sending welcome emails with helpful tips, reminding users of new features through push notifications, and scheduling check-ins to gather feedback from users.
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