San Miguel Foods kicked off the festive season last October 29, 2024, with the Home Foodie Madalicious Christmas event at its Culinary Center in Pasig City, bringing together over 40 influencers for an afternoon of holiday cheer and culinary inspiration, showcasing Home Foodie as a top recipe hub.
Participants engaged in exciting games that tested their San Miguel Foods product knowledge, and a Home Foodie Passport activity. Attendees who have completed the passports earned chances to win premium prizes in the raffle such as a smart digital oven, slow cooker, deep fryer, griddle pan, and Masflex cookware.
The highlight of event was the launch of the new Home Foodie Madalicious Celebrations e-cookbook, featuring 17 easy-to-make recipes for appetizers, mains, and desserts using San Miguel Foods products. Guests enjoyed dishes from the e-cookbook, offering a sneak peek of delicious possibilities for the holiday season.
The Madalicious Christmas event also hosted the awarding ceremony of the ten influencers who participated in a cooking challenge earlier in October sponsored by Reyna Gas and Masflex.
The winners were:
- Grand Prize: Roanne Tadina with Lime Oriental Wings (Magnolia Chicken Timplados Oriental Wings), winning a 20-L microwave oven.
- 1st Place: Charisse Espinosa with Beef Tapa Shepherd’s Pie (Purefoods Beef Tapa), awarded a 6-liter digital air fryer.
- 2nd Place: Karina Ramos with Ginataang Manok Inasal (Magnolia Chicken Timplados Inasal), winning an electric hotpot barbecue griller.
- Non-winning participants also took home Masflex dinnerware sets.
Renowned restaurateur Happy Ongpauco-Tiu led a cooking demonstration, sharing tips to elevate holiday staples like Purefoods Fiesta Ham. She also prepared a delightful Pandesal Ensaymada with Christmas Ham, blending sweet and savory flavors perfect for the season.
Leading the celebration were San Miguel Foods executives Llena Tan Arcenas and Leah Golez, along with celebrity chef Gene Gonzalez and Masflex representatives.
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