InLife SHEROES Awards Shines the Spotlight on All Filipino Women

InLife Sheroes shone the spotlight on women, led by Executive Chairperson and InLife Sheroes prime mover Nina D. Aguas, and InLife Dreamweaver, Megastar Sharon Cuneta, in an afternoon program that celebrated its achievements in the last five years.

Aside from Ms. Cuneta, other performers included veteran actress, singer and comedienne Mitch Valdez, multitalented performer Aryn Cristobal , Stand-up performer Nicki Morena. Versatile comedienne KaladKaren hosted the event.

Ms. Aguas recalled how from a goal of reaching one million Filipino women three years after its inception in 2019, InLife Sheroes, now 5 years old, has reached more than 6.5 million Filipino women through various on-ground and online activities.

“InLife Sheroes will reach out to more Filipino women so that they become empowered through financial education and inclusion. This will be done through various digital/online and on-the-ground initiatives nationwide coupled with partnerships with various like-minded organizations.”

InLife Sheroes, InLife’s flagship program for women empowerment, was established in partnership with the International Finance Corporation, a member of the World Bank Group. It aims to reach out to the relatively untapped segment of the women in the Philippines, especially women entrepreneurs who need life and health protection as well as financial solutions to expand their businesses. InLife Sheroes’ four focus areas are financial literacy, health and wellness, women-specific solutions, and access to social and business networks.

In order to exemplify these, InLife forged strategic partnerships with like-minded organizations such as the Philippine Business Coalition for Women Empowerment, the University of the Philippines – Manila’s Mu Sigma Phi, I Can Serve Foundation, Imaginable Impact, For The Women Foundation, Connected Women and major hospitals in the country among others, aside from its bancassurance partner UnionBank of the Philippines, associate Insular Health Care, and social commitment arm Insular Foundation, Inc.

Recently, InLife launched a critical illness life insurance plan called Resilience Female Cancers, aimed at providing coverage for women who would suffer from nine kinds of cancers such as: breast, ovarian, cervical, and endometrial cancer; uterine sarcomas, malignant mixed mullerian tumors, malignant germ cell tumors, fallopian tube cancer and leiomyosarcomas.

Meanwhile, Ms. Cuneta, a Shero herself, launched a video series on her YouTube channel, with the first episode discussing the importance of choosing a healthier lifestyle and preparing for the financial impact of health emergencies.

During the anniversary show held at the Rigodon Ballroom of the Manila Peninsula on March 12, InLife also launched the InLife Sheroes Awards. The Awards Program will honor Filipino women who embody the four pillars of InLife Sheroes: champions of financial education, advocates for physical and/or mental health and wellness, accomplished women who work for the benefit of women and business leaders whose products and services address women’s needs. Nominations should be accompanied by a 500-word write up on the nominee’s profile, explaining her advocacies and endeavors, and must be sent to [email protected] from March 12 to August 15, 2024.