G-SHOCK Celebrates 40th Year with SHOCK THE WORLD Southeast Asia Celebration

In an extraordinary milestone, G-SHOCK, celebrated for its robust and stylish timepieces, marks four decades of unwavering toughness. This 40th-anniversary celebration throughout the year, culminating in the grand event “SHOCK THE WORLD,” not only honors G-SHOCK’s unparalleled legacy but also underscores the brand’s evolution, staying true to its core values of resilience and cutting-edge design.

40 Years of Leadership in Toughness

The 40th-anniversary celebration unveils the brand’s evolution with campaigns such as “That’s Tough,” an exploration of the new brand concept redefining ‘Toughness.’ G-SHOCK recognizes the subjective and personal nature of toughness for each individual, reflecting on its journey of innovation and resilience.

A global phenomenon event, spanning Southeast Asia with a Rooted in Toughness Pop-Up Tour that reached Singapore, Malaysia, Philippines, Thailand, and Indonesia, showcases iconic G-SHOCK timepieces that have left an indelible mark on the world, alongside the continuous effort that has propelled the brand to new heights.

As part of commemorating 40 years, G-SHOCK presents the ‘Dear Younger Me’ campaign, featuring Kikuo IBE, the Father and Founder of G-SHOCK. In a heartwarming video, IBE recounts his journey and the challenges he faced while creating the first-ever G-SHOCK watch. The campaign inspires users to reflect on what ‘Tough’ means to them, emphasizing resilience and determination.

To complement the celebration, G-SHOCK launched special anniversary models, including the GCW-B5000UN, a carbon edition watch, which inherits the iconic form of the very first G-SHOCK that employs carbon materials to achieve both high strength and reduced weight. And an exclusive G-D001, an 18K Gold model as part of the Dream Project #2, developed in collaboration with CASIO’s R&D team and AI assistance. This unique timepiece symbolizes G-SHOCK’s commitment to breaking boundaries and pushing the limits of innovation.

What is SHOCK THE WORLD (STW)?

SHOCK THE WORLD (STW) is a jubilant celebration organized by G-SHOCK every five years, dedicated to commemorating the brand’s rich history, innovations, and enduring legacy. This year’s event brings together G-SHOCK enthusiasts, influencers, and iconic timepieces to revel in the brand’s journey.

SHOCK THE WORLD Events

G-SHOCK’s 40th-anniversary celebration ended with a bang with the celebration of the year, “SHOCK THE WORLD” in Bali on the 2^nd of December 2023.

Fans joined the celebration by tuning in to an exclusive performance by 88rising artists, NIKI & Warren Hue (refer to Appendix 1 for artist profiles), on G-SHOCK’s website, exclusively just for CASIO ID members. On top of that, for their 40th Anniversary, G-SHOCK has created special offers for December.

The G-SHOCK 40th Anniversary celebrations are not just a reflection on the past but a testament to the brand’s enduring spirit of toughness, innovation, and resilience. As G-SHOCK continues to redefine ‘Toughness,’ the future promises even greater milestones.