The Puregold Sari-Sari Store Negosyo Convention 2023 is a celebration of the Filipinos’ entrepreneurial spirit. Participated by 10,000 sari-sari store owners and trade partners who trooped to the World Trade Center on May 18, the opening day of the three-day event was a colossal success.


The annual convention is Puregold’s salute and way of showing gratitude to the over 800,000 members nationwide of its Tindahan Ni Aling Puring (TNAP) program. During the first day of the Convention, Puregold President Vincent Co was excited to note thousands of sari-sari store owners showing up for the convention. “It always brings me pride to see our sari-sari store owners come together,” said Vincent. “Today we continue to immerse our members in all our first-to-market programs like Puregold Mobile, P-Wallet and more. Giving them access to such, and to consistent wide variety, complete, and low-priced goods will grant TNAP members a chance to maximize their supply and services in their local communities.”

Beyond the Convention, Puregold continues to introduce members to the Aling Puring app, yielding additional business by making them community hubs for cash in, cash out, loading and bills payment.

Puregold also aims to educate and encourage members on the new ways or methods of doing business via the use of cashless modes of payment like its own P-wallet. Members get 1% cashback when they top up their P-wallet, which is embedded in the Puregold Mobile app and can be used for in-store and in-app grocery shopping, as well as bills payment and loading.

Enterprise growth is the essence of the Puregold Sari-Sari Store Convention 2023. As with previous years, small to medium enterprises were welcomed with exclusive value deals via bulk promos as offered by various participating trade partners. Leading FMCG companies included the biggest names such as Nestlé, URC, Unilever, P&G, San Miguel, Monde Nissin, PMFTC, Century Pacific, Coca-Cola, Del Monte, Globe, Gcash, Kojiesan and Nutri-Asia, among many others.

Aside from Puregold President Vincent Co, the kick-off event was also graced by the presence of Puregold’s top executives such as Lucio Co, Group Chairman of Cosco Capital; Susan Co, Puregold Chairwoman and guest speaker Senator Imee Marcos.


Puregold’s commitment to strengthening the bonds between big business and sari-sari stores was further affirmed through Puregold’s Chairwoman Susan Co’s welcoming remarks, which emphasized the importance of helping sari-sari stores evolve to be the Tindahans of Tomorrow.

“It is our customers’ welfare that drives us to carry on despite the challenges we faced, especially during the past couple of years,” said Co. “While we continue to adapt to the times and transform as a company, each and every endeavor always puts our customers as the prime beneficiaries. Bawat programa, ang aming mga Ka-Puregold ang laging panalo.”

And with 10,000 TNAP members in attendance on the opening day of the convention, the uptrend of sari-sari store businesses shows no signs of slowing down.

READ ALSO: Puregold Convention Hosts “Ang Lalaki sa Likod ng Profile” Grand PressCon

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