Sony Philippines recently unveiled their new product lineup during their Sony Centre launch at SM Megamall. With a focus on innovation, Sony Philippines has introduced a range of cutting-edge products that will elevate the user experience to new heights.

Sony Centre

The 2023 product line includes Sony’s latest range of televisions, wireless speakers and headphones that offer superior sound quality and immersive visual experiences. Sony’s new TVs feature an advanced processor that delivers stunning picture quality with deep blacks, vibrant colors, and sharp contrast. The wireless speakers and headphones boast the latest Bluetooth technology that provides uninterrupted connectivity and high-resolution sound. The cameras and lenses are packed with advanced technology and offer a total solution for next-generation creators and professionals.

Present during the Sony Centre launch were Sony Philippines President and Managing Director Otake Nobuyoshi, Sony Philippines Marketing Director Wada Hideyuki, Sony Philippines Sales Director Ivan Lee, Sony Philippines’ partner dealer Avid Sales Corporation represented by its owner Susan Tan and President Christianne Chan, and SM Megamall Mall Manager Brian Jenkin O. So.

“Together with the grand opening of the newly revamped Sony Centre Megamall, we are thrilled to introduce our latest products that will elevate the user experience and provide unparalleled entertainment,” Sony Philippines President and Managing Director Otake Nobuyoshi said. “Our new range of products reflects our commitment to innovation and our passion for delivering the best quality products to our customers.”

Catch a glimpse of Sony Philippines’ next generation products:

Personal Audio

WH-1000XM5 Wireless Noise-Canceling Headphones
The WH-1000XM5 headphones with industry-leading noise canceling rewrite the rules for distraction-free listening and call clarity. Some of its notable features include its comfortable design, automatic control features and multipoint connection.

Float Run

With the Sony Float Run, users can enjoy comfortable, stable, and easy-to-use headphones. Thanks to the neckband design, these running headphones are secure and stable, no matter the movement. The headphones are also water resistant and boast of a longer battery life.


The HT-A3000 enhances any cinematic experience with its 360 Spatial Sound Mapping technology that adapts to the environment. Using the soundbar alone, users can already experience authentic virtual surround sound, or they can opt to add optional subwoofer and rear speakers to enjoy 360 Spatial Sound Mapping that creates 12 phantom speakers.

With the HT-S20R, experience real surround sound. Wired rear speakers, a 3ch soundbar, and a wired external subwoofer combine to produce powerful cinematic sound. It also has USB and Bluetooth® connectivity to make listening to music from any device even easier.

Personal Audio System

The SRS-XP500 combines superb sound with plenty of party features to make it a fun, versatile speaker. With Powerful Party Sound by the X-Balanced Speaker Unit and the front High-efficiency Tweeters, it sends out rich, clear, high-quality sound. It’s perfect for indoor or outdoor parties, with plenty of battery life, IPX4 water resistance3, and a convenient handle for moving from one party to the next.

Immerse in exceptional OLED picture and rich sound in perfect harmony. The BRAVIA XR 65” OLED 4K HDR Google TV offers true immersive cinematic audio and maximizes picture quality for incredible realism. The new BRAVIA XR 65” OLED TV will be available by 2nd quarter of 2023.

The newly revamped Sony Centre is located at the 4th level, Building B of SM Megamall Cyberzone in Mandaluyong and will feature a modern and open design that is both inviting and immersive.

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