Pru Life UK welcomed the Lunar New Year with a festive gathering in the heart of Binondo, the world’s oldest Chinatown, strengthening its presence among the Filipino-Chinese community in the country.

The colorful event was marked with a lion dance and eye-dotting ceremony at Pru Life UK’s China Jade office located in the historic street of Escolta followed by a parade led by the company’s executives and agency workforce along Escolta, Quintin Paredes, Ongpin and Dasmariñas Streets.

“We are happy to welcome the Lunar New Year and commemorate Prudential’s 175th anniversary, including 100 years in Asia this 2023. Together with our over 33,000 digitally empowered agency force, we pay homage to the rich Chinese heritage and culture of our Filipino-Chinese communities and wish them financial wellness and stability this year,” Pru Life UK Senior Vice President and Chief Customer and Marketing Officer Allan Tumbaga said.

Prudential, established in 1848, continues to guide Pru Life UK as the leading insurance firm in the country.

Pru Life UK has been recognized as the number one life insurer by the Insurance Commission in terms of New Business Annual Premium Equivalent (NBAPE) for 2020 and 2021 and led in the renewal premium income from variable life insurance products ranking in 2021.

The company continues to drive up financial inclusion in the country through further digitalization, partnerships, and inclusive customer-centric products.

Last year, it launched PRUHealth FamLove, a first-of-its-kind critical illness protection product accessible to all Filipino families of different types and sizes, including same-sex or common-law partners, parents, and adoptive families.

Customers who want a new way to secure potential regular source of cash & guaranteed life protection through an investment-linked life insurance plan, may avail of PRULink Cash Flow Fund Plus, the newest in its suite of expertly-managed investment-linked life insurance funds, offering high potential payout target of up to 6 percent annually or 1.5 percent quarterly. Terms and conditions apply.

To know more about Pru Life UK, please visit

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