When a new iPhone drops, it’s always an event. But iStudio Plus, the Philippines’ premier Apple Authorized Reseller, didn’t just host a launch—they threw an electrifying, all-night festival to welcome the iPhone 17 series to the country.
The highly-anticipated Midnight Launch, held right in front of their Bonifacio High Street store in BGC, was a full-scale celebration that transformed a simple product release into a massive, community-driven tech and lifestyle party. This wasn’t just about snagging the new iPhone; it was about experiencing the vibe that surrounds Apple’s biggest release of the year.
Beats, Booths, and “The Power of Partnerships”
The energy was palpable from the start, thanks to DJ Nico Yabut laying down the infectious tracks that kept the massive crowd hyped for the midnight countdown.
The event’s theme, “The Power of Partnerships,” shone brightly with interactive zones from top-tier tech collaborators. Guests got a comprehensive look at the entire accessory ecosystem built around the iPhone 17, checking out must-have gear from brands like HAVIT, Insta360, EcoFlow, SHOKZ, and, of course, the exclusive financial partner, UnionBank. It was a one-stop shop to see how the new iPhone fits into an even smarter, more connected life.
Star-Studded Stage and Showstopping Performances
The night truly lit up with a parade of the hottest stars and personalities, turning the venue into a bona fide celebrity hotspot. Fans went wild for appearances by popular figures like Christine Samson, AZ Martinez, Albert ‘Asian Cutie’ Nicolas, Angel Guardian, and the inspirational Ayn Bernos.
The entertainment was top-notch, featuring high-energy sets from powerhouse talents. The crowd was treated to performances by The Alliance and the unique sounds of Yoki and Kiyo, culminating in a thrilling surprise collaboration that perfectly captured the dynamic, vibrant community that iStudio has cultivated.
The Art of the Experience: Interactive Zones and Exclusive Swag
Beyond the main stage, the event was packed with ways to get in on the action. Attendees flocked to the iStudio Game Booth for an interactive bingo experience, racking up sweet prizes, including valuable vouchers.
A major highlight was the live art installation by the phenomenal artist Raki. Watching him create a piece in real-time was truly mesmerizing! This space also featured the official reveal of the highly coveted RAKI x iStudio collaboration merchandise—a collection of unique, limited-edition accessories. The best part? Customers who pre-ordered their new iPhone 17 units were instantly rewarded, walking away with this incredible, exclusive Raki x iStudio set. Talk about a premium perk!
Unbeatable Deals: The Ultimate Way to Upgrade
iStudio Plus didn’t just launch a phone; they launched a value proposition. In partnership with leading financial institutions and trade-in experts, they offered Midnight Launch exclusive deals that made upgrading to the iPhone 17 series effortless:
- UnionBank offered the gold standard: 0% interest, 24-month installment plans at cash price, plus an extra P1,000 cashback via UB PayEasy. The first five UB cardholders even snagged a free AirPods 4!
- PNB, Security Bank, and RCBC rolled out flexible 0% interest installment plans for up to 24 months with their special Buy Now, Pay Later offers.
- BPI cardholders enjoyed special pricing and flexible 3 to 24-month payment terms.
- Home Credit made it accessible to everyone with Special Pricing and a 0% interest installment option for up to 24 months.
- PLUSTRADE gave customers trading in any iPhone 16 series model a massive discount of up to P56,500—a stellar incentive to jump to the latest tech.
The Ultimate Rewards for the Ultimate Fans
The level of customer appreciation was truly next level. iStudio Plus rolled out the red carpet, especially for those dedicated enough to line up first. The first 60 customers in line got a complimentary Shake Shack meal! And the first 30 customers? They walked away with premium accessory bundles and gifts valued anywhere from a staggering Php 47,000 up to Php 71,000! That’s how you reward a loyal community.
The launch officially introduced the full power of the iPhone 17 series to the Philippines, including the flagship iPhone 17 Pro Max, the iPhone 17 Pro, the iPhone Air, and the base iPhone 17. Whether you’re after the Pro models’ ultimate camera systems and the A19 Pro chip, or the base models’ enhanced durability and ProMotion displays, iStudio Plus is clearly the premier destination to get your hands on the latest iPhone with the most generous perks.
The iStudio Plus Midnight Launch was an undeniable success, blending cutting-edge technology with culture, art, and community. They didn’t just launch a phone; they successfully kicked off the “Prime Era” of the iPhone 17 series in the Philippines.
Did you make it to the launch, or are you already eyeing an iPhone 17? Let us know which one you’re grabbing in the comments!
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