What do you get when a beloved lifestyle brand and a pioneering social enterprise come together? A powerful partnership that’s changing lives, one classroom at a time. Sunnies Studios, the Filipino brand known for its effortlessly cool eyewear and style, has joined forces with HOPE, the Philippines’ first certified B Corp, to address the country’s critical classroom shortage.
This collaboration recently celebrated a major milestone: the official turnover of two brand-new public school classrooms at Muzon Elementary School in Alitagtag, Batangas. This isn’t just about providing a space to learn; it’s about giving millions of students a safe and nurturing environment to dream big.
A Shared Vision for Education
This project is the first step in Sunnies Studios’ commitment to fund a total of 10 classrooms through HOPE’s flagship Generation HOPE campaign. This movement brings together purpose-driven organizations to help close the education gap in underserved communities.
“We really thought we should approach the most beloved brands in the country and say we want to do something bigger, and we want to do it together,” shared HOPE Founder Nanette Medved-Po. “To inspire the nation to nation-build for education, we have to do it with the support of brands and businesses in the country. We are deeply grateful to Sunnies for partnering with us on this important mission.”
The partnership is a perfect match, as both brands believe that style and substance can go hand in hand. Bea Soriano-Dee, Co-Founder and Head of Product Development at Sunnies Studios, emphasized their shared values: “Education is something we deeply value, and we’re proud to help provide learning spaces that empower the next generation.”
How Your Support Makes a Difference
HOPE’s Business Development Manager, Selena Ortiga, beautifully put into words the impact of this initiative: “Every classroom we build represents more than just four walls, it’s a place for learning, dreaming, and transformation. Sunnies’ commitment of 10 classrooms will create ripple effects that reach far beyond the students inside them.”
This isn’t just a one-off project. The collaboration has also introduced their first co-branded product, the Sunnies Studios X HOPE Clean Lens—a gentle lens cleaner designed to help you see better. They’re also planning to launch an everyday hydration staple soon. These products turn everyday purchases into long-term investments in the country’s future.
For every bottle of HOPE water sold, a classroom is built, but with new partnerships and co-branded products, the mission is accelerating. To date, HOPE has built over 144 classrooms across the country, showing how purpose-driven businesses are turning everyday decisions into long-term, meaningful change.
Department of Education Secretary Sonny Angara praised the initiative, highlighting the power of public-private partnerships: “Partnerships like this show how the private sector can help shape the future of our students.”
This collaboration is a powerful reminder that brands can—and should—lead with purpose. By supporting ventures like this, we’re not just buying a product; we’re helping to build a brighter, more hopeful future for Filipino students.
To learn more about how you can support this mission, visit the Generation HOPE website or follow them on social media.
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