In the world of corporate sponsorships, few partnerships feel as natural as the one between PalawanPay and the University of the Philippines (UP) Fighting Maroons. This alliance, highlighted during the recent “Sugod, UP! UAAP Season 88 Pep Rally,” isn’t just about putting a brand on a jersey; it’s a shared commitment to national pride, resilience, and the development of Filipino talent.
As the official financial technology arm of the trusted Palawan Group of Companies, PalawanPay is the primary sponsor for the UP Men’s Basketball, Judo, and Swimming Teams for UAAP Season 88. This renewed partnership builds on a foundation of support that dates back to 2019, driven by the Palawan Group’s founders, Bobby and Angelita Castro, and their five children—all proud UP alumni.
More Than Just a Game: A Lesson in Values
For PalawanPay, supporting the UP Fighting Maroons is a core part of its corporate social responsibility. Lilian Castro-Selda, Chief Financial Officer of the Palawan Group, believes that sports offer far more than physical fitness. “It teaches you discipline, integrity, and grit,” she explained, “building a character that sets you up for success.”
Bernard Kaibigan, Chief Marketing Officer, echoed this sentiment, emphasizing that the investment extends beyond athletic performance. “By supporting the UP Men’s Basketball Team, Swimming Team, and Judo Team, we are investing… in the values that young Filipinos can carry beyond the court, pool, and mat,” he said.
The support from PalawanPay and other sponsors has been vital for the team. Coach Bo Perasol, Director of the UP Office for Athletics and Sports Development (OASD), expressed his gratitude during the pep rally, noting that this unwavering support—win or lose—is key to the team’s success. As he put it, “Greatness is not given, it is earned. So, sugod, UP!”
A Legacy of Champions
This partnership has already seen incredible victories, including the historic back-to-back championship win for the UP Men’s Basketball Team in UAAP Season 87. To celebrate this milestone, the Palawan Group of Companies hosted a Champions’ Thanksgiving Dinner last December, a testament to their deep and personal connection with the team.
Now, as the Fighting Maroons embark on UAAP Season 88 with PalawanPay at the helm, they are poised for another season of excellence. The sponsorship provides crucial resources and renewed motivation, reflecting PalawanPay’s mission to empower athletes and foster a culture of teamwork and national pride.
Secure Your Tickets with PalawanPay
Want to be part of the action? Getting your tickets to cheer on the UP Men’s Basketball Team is now easier than ever. UP alumni, students, and employees can secure up to two tickets per game directly through the PalawanPay app.
Simply download the app, tap the UAAP UP Ticket banner, choose your seats, and check out using your UP ID details. Once payment is confirmed, your tickets can be claimed at the UP OASD Office.
Don’t miss your chance to join the UP community in echoing the rallying cry: #SugodUP!
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