Beko, a well-known home appliance brand based in Europe, is actively promoting sustainability and environmental awareness through its support for the Takbo Para Sa Kalikasan: Earth Run 2024 event. In addition to this initiative, Beko is also backing the efforts of the Pawikan Conservation Center, which is dedicated to the protection and preservation of sea turtles and their habitats. Through these initiatives, the brand aims to encourage individuals and communities to take part in activities that contribute positively to environmental conservation and sustainable practices.
The final leg of the elemental run series last December 7 attracted more than 8,000 participants, all brought together by their passion for running and commitment to caring for the environment. Beko showed support for the runners by providing free coffee and fans to help them recover after their long runs.
Beko’s support extends beyond just event sponsorship. In collaboration with Takbo Para Sa Kalikasan, Beko traveled to the Pawikan Conservation Center in Morong, Bataan, where they assisted in the release of over 100 newly hatched baby pawikans into the sea. These marine turtles play a vital role in the ecosystem by maintaining the balance of ocean life, sustaining coral reefs, and transporting essential nutrients from the oceans to other bodies of water.
During their visit, representatives from Beko participated in orientation sessions to enhance their understanding of conservation efforts. Beko also donated essential home appliances to the conservation center to support the livelihoods of the staff and patrollers.
Beko’s dedication is a reminder that sustainability starts at home. As the brand empowers households, it also contributes to nurturing the world through responsible practices and reliable home appliances — together, creating a healthier world one home at a time.
For more info on Beko, visit beko.ph and follow @bekoph on Facebook and Instagram.
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