At the 58th Anvil Awards held March 8, narzo bags its first-ever Silver Anvil for the entry titled “narzo Roundtable Series: An Inclusive Approach to Brand-Building”. narzo Philippines wins the accolade at only 7 months old in its first attempt.
Winning under the Special Events and Exhibits category, the award recognizes narzo’s efforts back in September to October 2022 for a collaborative method that involved both Metro Manila and Regional media in the brand’s drive towards a stronger nationwide presence. The Silver Anvil commends narzo “for effectively implementing an inclusive and collaborative approach to establish ties with media nationwide and extend its brand presence in key areas of the Philippines”.
“We are both grateful and honored to be recognized by the PRSP,” says entry proponent Carlo Nemo, narzo’s Public Relations Officer. “Our entire team dedicates this victory to our media partners for their all-out support to our then-fledgling brand, and to the Filipino everyman that fuels narzo’s mission of bringing Quality Sulit devices in the budget segment.”
The Anvil Awards is annually presented by the Public Relations Society of the Philippines (PRSP), and is considered to be the highest symbol of excellence in the field of Public Relations. This year’s Filipiniana-themed awarding ceremony, dubbed Gabi ng Parangal, was centered around the concept of “Isang Habi”, or One Weave. It was held at the Manila Marriott Hotel in Newport, Pasay City.
By the numbers
News of the Anvil Award also coincides with narzo’s seventh month of brand presence in the Philippines. To date, narzo has six smartphone models in its Quality Sulit lineup: starting from the entry-level narzo 50i Prime (PHP 4,499) all the way to the mid-range narzo 50 Pro 5G (PHP 13,999).
The challenger brand also expanded rapidly to both offline and online platforms during its infancy period. As of March 2023, narzo already established a total of 64 physical stores nationwide, with more to follow throughout the year. Most notably, the brand has more branches in the provinces combined than in Metro Manila, enabling it to reach far-flung regions. narzo is also present on e-commerce platforms, including Shopee, Lazada, TikTok, Zalora, and SM Malls Online.
When it comes to social media, narzo recently gained over 36,000 followers on its official Facebook page and over 15,000 members on its growing online community. The brand has achieved multiple sold-out records on Double Digit and Payday Sales, and its models have been included in various Gaming and Budget year-end lists of media publications for 2022.
What’s next for narzo in 2023
narzo Philippines has a lot lined up for its fans this 2023. It remains committed to its goal of providing affordable and reliable technology for the average Filipino, and will continue bringing new smartphone models throughout the year.
In the coming months, they will also be hosting a new amateur competition for avid mobile players, featuring a battle royale title to strengthen its gaming affinity. In addition, the brand is also slated for partnerships with local mobility brands this summer.
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