Record label head and songwriter Rox Santos is celebrating his birthday today, October 8, extra happy after seeing a Tagalog hit he wrote performed by YouTube star Waleska Herrera in a music festival in London.

The song is “Hanggang Dito Na Lang,” recorded by soul diva Jaya. 

Waleska Herrera, who has made a name in social media circles as one half of a sibling duo, the other being Efra, started posting videos of themselves reacting animatedly over songs of their choice. It is said that she “was born into the music business as a child performer in Venezuela.”


The said clip shows Waleska singing “Hanggang Dito Na Lang,” which has already reached 85 million views and streams on YouTube and Spotify. 

“Oh wow! Amazed to see my composition ‘Hanggang Dito Na Lang’ performed by Efra and Waleska, a British artist at the 1MX Music Festival in London,” Rox shared. 

Rox has spearheaded some of the most relevant Filipino records of the past two years. He and the StarPop label have amassed multiple nominations in this year’s Awit Awards. 

In the clip, Waleska expressed, before singing the Tagalog song, “I don’t speak Tagalog but I dedicate this song with all my heart to all Filipinos who have supported us throughout this journey. Big shoutout to Jaya for making the original version of this song.”

Rox stated that Waleska even messaged him personally, saying, “I fell in love with your song straight away!” 

The first-rate record producer and songwriter is also celebrating his 15th anniversary in the Philippine music industry next year with the release of an EP and staging of some special events. He hasn’t revealed details of the EP nor the shows to celebrate such personal milestone. But these are expected to be star-studded and containing hit music.  

Among Rox’s heralded compositions of late are “Walang Pagsisisi”, the Angeline Quinto-sung main theme song for “The Broken Marriage Vow”, and “Sabay Natin”, the main tune in the official soundtrack for “Love In 40 Days.” He also penned Ronnie Alonte’s “Hindi Bibitawan” and “Napapangiti”, both also from “Love In 40 Days.”

Belter Sheryn Regis interpreted the hitmaker’s “Kung Pwede Lang”, while rising stars BINI and Ruiz performed “Kinikilig” and “Paano Ngayong Pasko,” respectively.

Also touched by Rox’s magic wand were Anji Salvacion’s “Kasingkasing Dalampsigan”, Jeremy G’s “Maybe Forever,” KD Estrada and Alexa Ilacad’s “When I See You Again,” among others.

Last year, ABS-CBN Music released its Top 12 most watched videos on Youtube. Out of the list, five were released under StarPop.

Rox recently co-wrote two special tracks. One is “Life’s a Beach,” the main theme song song of the Dreamscape/IWant TFC series  “Beach Bros”, performed by Jeremy G. & Nameless Kids. The other is “Moving On” by Matty J of Idol Philippines, a piece for ABS CBN Music’s Pride Month campaign.

Follow Me

Like it? Share with your friends!


Writer, Wanderer, Child of God


Your email address will not be published. Required fields are marked *


Enjoy this blog? Please spread the word :)

Follow by Email