BBDO Guerrero was given the Country Agency of the Year Award at the recently concluded Spikes Asia 2022 Festival of Creativity after bringing home two Silver Spikes and two Bronze Spikes. The accolades were awarded to the agency’s sustainable campaign, The Dissolving Bottle.
The campaign aims to reduce ocean pollution through a redesigned shampoo bar with zero plastic packaging. Under the Design category, the campaign bagged a silver for Beauty/Healthcare products and a Bronze for Environmental/Social Impact. It also bagged a Silver for Product innovations at the Healthcare category and a Bronze for packaging design at the Industry Craft category.
Rahul Sachitanand, Associate Editor at Campaign Asia said: “In a time of over-the-top messaging around the environment, it’s often smaller ideas that get swept away in a tsunami of virtual-signal advertising. It’s good to see an agency devise out-of-the-box solutions, which hopefully get commercialised.”
With four Spikes, BBDO Guerrero is also the most awarded agency from the Philippines at this year’s festival. Spikes Asia is one of the most recognized award giving body that celebrates the best of creative advertising excellence and effectiveness in the Asia Pacific region since its inception as the Asian Advertising Awards in 1986.
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