To help aspiring foodpreneurs kickstart their entrepreneurial journey, Globe has partnered with TikTok and GCash to educate Filipinos on basic digital tools and knowledge for online business success.

The ongoing pandemic has affected Filipinos in so many ways. A lot of professionals lost their jobs and some businesses have been forced to close shop. To make ends meet, more Pinoys have been starting small businesses. Amid the plethora of enterprising concepts, food has emerged as the most popular type of business.

As part of its #GlobeTikTokFood campaign, Globe recently hosted a master class on Digital-First Businesses, which aired exclusively on TikTok Live. In the live stream event, viewers got to learn from prominent figures of the food industry, including Steffi Santana, co-founder and head of marketing of Lola Nena’s, Francesca Gacrama-Herring, Founder of The Daily Knead, and Frances Caluya, Industry Marketing Manager for Globe Business. These ladies shared how they were able to turn their passion into profit through the power of social media and other digital tools.


“We’ve been able to tap younger audiences by creating compelling content that appeals to their taste,” Steffi said.

She also talked about how it took them 8 years to get on the internet and how Globe At Home Prepaid WiFi helped them jumpstart their online journey in a snap.

Francesca also relies heavily on GCash and her Globe Postpaid plan, her “lifesavers” that keep her and her business connected to their community.


“Running a family business can be challenging, but with the right digital tools, you can make the experience more manageable,” Gacrama-Herring of The Daily Knead discussed.

Frances, on the other hand, shared the latest trends in the food industry as well as digital tools that new and established foodpreneurs can use to enhance their customer experience, saying that


“there are also a lot of digital tools such as Amber, a text blast solution, and GCash that can take their business to the next level”.

Like Santana, Gacrama-Herring and Caluya, Globe customers can make use of  digital tools to start their own food ventures. TikTok has inspired so many people to try new recipes, and Globe users can take their learning experience from TikTok to greater heights by subscribing to special promos.

Globe At Home Prepaid WiFi customers can subscribe to the HOMETIKTOK15 promo, which gives you an additional 2GB for browsing and uploading on TikTok the entire day, on top of their HOMESURF199 promo. This is really helpful especially for those business owners who manage multiple channels or online shops.

For Prepaid Mobile users, Globe offers Go+99, which gives you 8GB of data for all sites and unlimited all-net texts for 7 days. Plus, you get an extra 8GB for your choice of GoSHARE apps. For aspiring content creators making a name for themselves, this additional data helps when working on new content on TikTok  to put on their channel.

Postpaid Mobile subscribers can turn their skills and passions into business with TIKTOK15, which gets you 100 MB for only P15, valid for 1 day, TIKTOK50 to get 600 MB for only P50, valid for 7 days, TIKTOK199 to get 1 GB for only P199, valid for 30 days.  Anyone starting up a passion project will find these promos very helpful as they can use Tiktok take things to the next level.

Globe’s partnership with TikTok and GCash is part of the brand’s efforts to uplift Filipinos’ everyday lives and help them build a thriving livelihood despite pandemic challenges. With the right allies in technology, more Filipinos can unlock their inner foodpreneurs, and pave the path to success. Through TikTok, you can find interesting recipes and learn more about what people love today.

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