0

The Department of Tourism (DOT) has launched the More Fun Awaits campaign to strengthen the Philippines’ positioning as a top-of-mind tourist destination in the global market once international leisure travel to the country resumes.

More Fun Awaits

More Fun Awaits showcases the preparations that the DOT has been carrying out while tourism has been put on hold because of the pandemic. The campaign is focused on communicating exciting destinations to visit, starting with those that have been ready to welcome local tourists and have minimum health and safety protocols in place.

It also includes new tourism products and circuits that have been developed by the DOT, in coordination with private sector tourism stakeholders and various local government units (LGUs), based on travelers’ preferences in the new normal.

Aside from the sun and beach tourist destinations that the country is well-known for, the campaign puts a spotlight on new and enhanced bike tours, dive circuits, farm and food tourism circuits, hiking and trekking, and outdoor museums through historical and cultural tours, among others. These cater to tourists’ new normal preference for outdoor activities and well-ventilated areas.

More Fun Awaits

The campaign is supported by www.morefunawaits.com, a newly launched website by the DOT that contains videos of breathtaking sceneries around the country, travel articles, and infographics to entice tourists to consider the Philippines as their next travel destination in Asia once travel restrictions have been lifted.

“The More Fun Awaits campaign will sustain the presence of the Philippines as a tourist destination amidst the pandemic, while getting foreign travelers excited for what’s in-store for them once borders for tourism reopen,”


Tourism Secretary Berna Romulo-Puyat

It will also feature a crowd-sourced campaign that invites Filipinos to become tour guides of their hometown, either by posting their own virtual tours on social media, or sharing their own photos of their recommended destinations, activities, or dishes. Posts must include the hashtag #MoreFunAwaits and those selected will be shared in the social media pages of the DOT. 

At the heart of the campaign are stories about tourism workers and advocates who have contributed to the recovery of the industry, which can be found in the More Fun Awaits website and the DOT’s social media platforms. These stories emphasize the need to remind both local and foreign tourists that tourism is not just the act of travel, it is also about livelihood and supporting the lives affected by the pandemic.

“Travel is more than just a personal experience. The heart of tourism are the workers and the communities who make the experience possible,” said Puyat.

WTTC GLOBAL SUMMIT

The Tourism Secretary added that in communicating that the country has been preparing to welcome international visitors, the More Fun Awaits campaign will help boost the anticipation of the Philippines’ hosting of the World Travel and Tourism Council (WTTC) Global Summit.

Through the campaign, the DOT can already share its ongoing efforts for current global concerns on health and safety, environmental sustainability, and local community engagement in tourist destinations—issues that are likely to be at the core of discussions at the Global Summit.

SAFETY IS DOT’S PRIORITY

Puyat also explained that “through the More Fun Awaits campaign, we want to communicate that the Philippines prioritizes the safety and well-being of visitors, as many of our tourism establishments are compliant with global safety standards, and a large percentage of our tourism workers are already vaccinated.”

DOT Secretary Berna Romulo Puyat awards a WTTC Safe Travel Stamp to the Hilton Clark Sun Valley Resort in Pampanga. Photo courtesy of the Department of Tourism

As of September 14, 2021, the Department has issued the WTTC Safe Travel Stamp to three local tourism destinations—Baguio City, Boracay Island, and Ilocos Norte—and 200 DOT-accredited accommodation establishments nationwide. The WTTC Safe Travel Stamp is the world’s first safety and hygiene stamp for travelers to recognize governments and businesses that have adopted global health standardized protocols.

Meanwhile, the inoculation of tourism workers is ongoing in different parts of the country, especially in major tourism areas, including the National Capital Region where 99% of tourism workers in DOT-accredited hotels and accommodation establishments, as well as 94% of tourism workers in accredited restaurants have had their anti-COVID jabs.  Nationwide, 51% of tourism workers have already been vaccinated.

“We are optimistic that the More Fun Awaits campaign, and all our efforts since the pandemic started, will be sustained as the tourism industry recovers under safe conditions,” said Puyat.

AMBASSADORS OF FUN

Coinciding with the recent launch of the More Fun Awaits Campaign, the Department of Tourism (DOT) calls on Filipinos to be “Ambassadors of Fun” and promote their hometown’s tourist attractions using various social media platforms.

This is part of the DOT’s crowdsourcing campaign wherein netizens will become tour guides of their locale by posting their own virtual tours or sharing their own photos on their recommended destination, activity, or dishes.

The campaign aims to build interest on local destinations by assigning a weekly theme, such as must-visit destination, must-try activity, or must-sample cuisine, which will be the basis for the posts. It will tap both ordinary netizens and local content creators as ambassadors of fun.

More Fun Awaits

For netizens, they can choose a platform—Tiktok, Facebook, Instagram, or Twitter—where they will post a photo or video of the destination/cuisine/activities in their area that they think should be experienced by tourists. The post should include the hashtags #MoreFunAwaits and #ItsMoreFunInThePhilippines and must tag the official DOT social media pages.

Selected posts will be featured on DOT’s social media pages or used as part of promotional campaigns for international tourists.

The DOT has also collaborated with local content creators from from different regions to share what’s new in their respective locales, such as the changes since the pre-pandemic period, new places or dishes they have discovered, and customs and traditions that continue to flourish or had been given a new twist to adapt to the new normal. With more ambassadors of fun, the DOT sees the collaborative campaign as an effective way to show tourists, both local and foreign, what More Fun Awaits on their next trips to the different destinations in the country.

Follow Me

Like it? Share with your friends!

0
raindeocampo

Writer, Wanderer, Child of God

0 Comments

Your email address will not be published. Required fields are marked *