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This August, Cream Silk, the number 1 conditioner and hair care brand in the Philippines, is teaming up with Ben & Ben on a landmark campaign, aptly called #CreamSilkArawAraw. This marks the first time Cream Silk has enlisted male ambassadors in its roster.

Cream Silk

One of the biggest music acts in the Philippines with over 1 billion streams on Spotify and numerous chart-topping hits like “Kathang Isip,” “Maybe the Night” and “Araw-Araw,” Ben & Ben has reached iconic status with its passionate, earnest and relatable brand of pop-folk music. But beyond their sound, the band has also been one of the most recognizable acts of today thanks to the very distinct look of frontmen Paolo and Miguel Benjamin, both of whom sport long, jet black hair.

Recently, their unique look has been a subject of virality, as earlier this year, a fan-made meme putting Paolo and Miguel’s face on Cream Silk Conditioner products in place of its conventional female endorsers trended on social media. Once the meme went viral, Cream Silk also shared the photo on its official Twitter account, with the caption: “Gusto niyo totohanin para ‘di nalang to #KathangIsip?” sparking much fan excitement.

Inspired by the band’s hit song “Araw-Araw”, Cream Silk and Ben & Ben will be releasing the song #CreamSilkArawAraw, hoping to educate Filipinas that shampoo alone is not enough. To get the beautiful hair they’ve always wanted, they need to also use a conditioner every day, just like the new Cream Silk Ultimate Reborn with Tri-Oleo Complex. A fusion of Argan, Rosehip, and Marula Oils, Cream Silk deeply nourishes hair, making it ultimately reborn straighter, smoother, stronger.

Ben & Ben and Cream Silk will be holding a FREE online concert on August 8, 2021, 8pm at the official ABS-CBN Facebook Page. The set will feature the band’s greatest hits and give fans a chance to win exclusive merch, freebies and discounts only from this mahiwagang collab. Ten lucky viewers will also get a chance to meet the band in an exclusive Zoom call. Shampoo lang? Kulang! Mag #CreamSilkArawAraw and get beautifully reborn hair every day!

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raindeocampo

Writer, Wanderer, Child of God

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